C. A. Preston – författare
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2 produkter
Event Marketing
How to Successfully Promote Events, Festivals, Conventions, and Expositions
Inbunden, 2012
1181 kr
Lägg i varukorg
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music …
Event Marketing
How to Successfully Promote Events, Festivals, Conventions, and Expositions
E-bok, 2012
706 kr
Lägg i varukorg
Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues …
