Research Methods in Intercultural Communication

Zhu Hua is Professor of Applied Linguistics and Communication at Birkbeck College, University of London, UK.  Her main research interests are intercultural pragmatics, language and intercultural communication, and child language development. Most recently, she is the author of Exploring Intercultural Communication: Language in Action (2014), editor of The Language and Intercultural Communication Reader (2011), and co-editor of Weaving Intercultural Work, Life, and Scholarship in Globalizing Universities (2016).  She is a joint editor for the book series Routledge Studies in Language and Intercultural Communication.

• Notes on Contributors vii Acknowledgements xiiiPreface xvI Linking Themes, Paradigms, and Methods1 Identifying Research Paradigms 3Zhu Hua2 Studying Culture 23Adrian Holliday3 Studying Identity 37Jo Angouri4 Studying Discourse 53Leila MonaghanII Key Issues and Challenges5 How to Identify Research Questions 73Zhu Hua, Prue Holmes, Tony Young, and Jo Angouri6 How to Research Multilingually: Possibilities and Complexities 88Prue Holmes, Richard Fay, Jane Andrews, and Mariam Attia7 How to Research Interculturally and Ethically 103Jane Woodin8 How to Assess Intercultural Competence 120Darla K. Deardorff9 How to Work with Research Participants: The Researcher’s Role 135Fred Dervin10 How to Develop a Research Proposal 147Jane JacksonIII Methods11 Questionnaires and Surveys 165Tony Johnstone Young12 Interviews 181Barbara Gibson and Zhu Hua13 The Matched-Guise Technique 196Ruth Kircher14 Discourse Completion Tasks 212Emma Sweeney and Zhu Hua15 The Critical Incident Technique 223Helen Spencer-Oatey and Claudia Harsch16 Ethnography 239Jane Jackson17 Virtual Ethnography 255Aoife Lenihan and Helen Kelly-Holmes18 Multimodality 268Agnieszka Lyons19 Critical Discourse Analysis 281John P. O’Regan and Anne Betzel20 Conversation Analysis 297Adam Brandt and Kristian Mortensen21 Corpus Analysis 311Michael Handford22 Narrative Analysis 327Anna De FinaIndex 343