Steven Cerri, founder of STCerri International--an international training, consulting, and coaching company helps thousands of technical professionals enhance communication, management, and leadership skills. Well known in industry associations including AIAA, ASME, and IEEE, he has managed both government and commercial organizational teams. Mr. Cerri earned an MBA at Pepperdine University, an MS in Geophysics at University of Southern California, and a BS in Aeronautical Engineering at California Polytechnic State University San Luis Obispo. He received the Outstanding Professor Award at UC Santa Barbara and contributed to The Balanced Engineer: Essential Ideas for Career Development. More can be found at www.stevencerri.com.

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• Foreword xiA Note from the Series Editor xiiiPreface xvAcknowledgments xvii1 What You Learned in College is Limiting Your Growth As a Technology Professional 1This Book is Your Safety Net 32 Why Should You Read a Book by Me? Or…Why is This Book Important Now? 5A Few Words in Praise of Steven T. Cerri’s Work 73 If You are an Engineering or Technical Manager, Read This 114 Is Free Will Truly “Free”? 13Do You Choose What You Eat? 13A Hypothetical Situation That is Very Real 14Personal Behavioral Subroutines 16Limiting Beliefs and Personal Behavioral Subroutines 17Just for Managers 17Personal Subroutines Can Help as Well as Hinder Functionality 17Turning Limiting Beliefs into Successes Using Gems of Wisdom 185 The Way You Change 19Engineering is Easy. It is the People That are Difficult 19Humans are Just Satellites on Earth 20The Model of Human Behavior: The Four Stages to Action 21What Makes an Inspiring Speech? 26Close the Loop 27A Real-World Example 27Changing Behavior Requires That You Push the Right “Button” 29How Difficult is it to Loose Weight? 306 The Origin of the 15 Limiting Beliefs and the 15 Gems of Wisdom 337 How to Use This Book and the Structure of Chapters 9 Through 23 35Example: Chapter 9 35Add Gem of Wisdom #1 to Your Current Map of the World 378 How to Add Any Gem of Wisdom to Your Map of the World 41Steps to Add a Gem of Wisdom to Your Current Map of the World 419 Ideas as Identity: Career-Limiting Belief #1 45Add Gem of Wisdom #1 to Your Current Map of the World 4910 Being Right: Career-Limiting Belief #2 55Add Gem of Wisdom #2 to Your Current Map of the World 5911 What versus How: Career-Limiting Belief #3 63Add Gem of Wisdom #3 to Your Current Map of the World 66References 7012 Avoiding Shoptalk: Career-Limiting Belief #4 71Add Gem of Wisdom #4 to Your Current Map of the World 7413 I’ll Do My Own Work: Career-Limiting Belief #5 79Add Gem of Wisdom #5 to Your Current Map of the World 8314 Ducking Delegation: Career-Limiting Belief #6 87Add Gem of Wisdom #6 to Your Current Map of the World 9015 I’ll Do What I Like: Career-Limiting Belief #7 95Add Gem of Wisdom #7 to Your Current Map of the World 9816 Inconsiderate Communication: Career-Limiting Belief #8 103Add Gem of Wisdom #8 to Your Current Map of the World 10617 Limited Visionary: Career-Limiting Belief #9 111Add Gem of Wisdom #9 to Your Current Map of the World 11418 Being Persistently Consistent: Career-Limiting Belief #10 119Add Gem of Wisdom #10 to Your Current Map of the World 12219 Pursuing Perfection: Career-Limiting Belief #11 127Add Gem of Wisdom #11 to Your Current Map of the World 13020 You are Not the Teacher: Career-Limiting Belief #12 135Add Gem of Wisdom #12 to Your Current Map of the World 13921 Withholding Expertise: Career-Limiting Belief #13 145Add Gem of Wisdom #13 to Your Current Map of the World 14922 Bluntness as a Virtue: Career-Limiting Belief #14 155Add Gem of Wisdom #14 to Your Current Map of the World 15923 The Fixer: Career-Limiting Belief #15 165Add Gem of Wisdom #15 to Your Current Map of the World 16824 A Parting Letter From Steven 173Further Reading 177Biography of Steven T. Cerri 179Index 181