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    1. Ekonomi och Ledarskap
    2. Ledarskapsböcker

    Beautiful Constraint

    How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

    AvAdam Morgan,Mark Barden

    Inbunden, Engelska, 2015

    260 kr

    Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

    Beskrivning

    An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants, and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the U.S. Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthrough, the book is a practical handbook full of tools and tips for how to make more from less. Beautifully designed and accessible, A Beautiful Constraint will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint.The book takes the reader on a journey through the mindset, method and motivation required to move from the initial "victim" stage into the transformation stage. It challenges us to: Examine how we've become path dependent—stuck with routines that blind us from seeing opportunity along new pathsAsk Propelling Questions to help us break free of those paths and put the most pressing and valuable constraints at the heart of our processAdopt a Can If mentality to answer these questions—focused on "how," not "if"Access the abundance to be found all around us to help transform constraintsActivate the high-octane mix of emotions necessary to fuel the tenacity required for successWe live in a world of seemingly ever-increasing constraints, driven as much by an overabundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time and will be a large determinant of our progress as people, businesses and planet, in the future. A Beautiful Constraint calls for a more widespread capability for constraint-driven problem solving and provides the framework to achieve that.

    Produktinformation

    • Utgivningsdatum:2015-02-24
    • Mått:203 x 218 x 20 mm
    • Vikt:772 g
    • Format:Inbunden
    • Språk:Engelska
    • Antal sidor:288
    • Förlag:John Wiley & Sons Inc
    • ISBN:9781118899014

    Utforska kategorier

    • Ledarskapsböcker inom Ekonomi och Ledarskap

    Mer om författaren

    ADAM MORGAN is the author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international bestseller that introduced the concept of challenger brands to the world of marketing. His ideas have been widely cited as a key influence by a new generation of successful entrepreneurs and business leaders around the world. He is founder of eatbigfish, a renowned marketing consultancy that works with clients to develop their own breakthrough strategies, from Helsinki to Hanoi. MARK BARDEN runs the west coast business for eatbigfish in the US. Over his career he's won the Platinum Award for direct response marketing, taken a dot com public, warmed up a crowd for Ellen De Generes, and played a Buddhist monk in a Kleenex commercial. His advice on how to create breakthrough thinking with outsize results is much sought after. He is a popular speaker, world class facilitator and occasional coach.

    Recensioner i media

    "a wealth of knowledge, insight and evidence to learn from" (The Marketing Society, April 2015)“Morgan and Barden have produced a thought-provoking book for leaders and entrepreneurs looking to inject fresh thinking into their perspectives on business”. (The Irish Times, May 2015)“..there are tons of inspiring and interesting case studies….it will inspire, guide and challenge you to find your way around – if not over – that hurdle you currently face.” (Marketing, June 2015)“..in the assured hands of Morgan and Barden, it’s a gentle but insistent boot up the backside for anyone who wants to improve their business – or personal – performance” (PR Week, July 2015)

    Innehållsförteckning

    • Introduction 1The beauty in constraint, and why it matters1. Victim, Neutralizer, & Transformer 16Our starting relationship with constraints2. Break Path Dependence 34The behaviors and practices that stop us seeing opportunity in constraint3. Ask Propelling Questions 56How to frame the constraint to force breakthrough4. Can-If 78How to find solutions to constraint-driven problems5. Creating Abundance 102How to see and access resources we don’t have6. Activating Emotions 124How to fuel tenacity on the journey7. The Fertile Zero 146Learning from people who succeeded with next to nothing8. Constraint-Driven Cultures 172How big companies have learned to love constraints9. Scarcity and Abundance 194Why this capability is so important to all of us today10. Making Constraints Beautiful 208How to use the ABC approach11. Leadership & The Future of Constraints 224The opportunity for progressNotes and Sources 235Bibliography and Further Reading 249Image Credits 251Appendix 253Thanks and Acknowledgments 263Index 267