Adam Morgan – författare

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.

An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants, and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the U.S. Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthrough, the book is a practical handbook full of tools and tips for how to make more from less. Beautifully designed and accessible, A Beautiful Constraint will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint.The book takes the reader on a journey through the mindset, method and motivation required to move from the initial "victim" stage into the transformation stage. It challenges us to: Examine how we've become path dependent—stuck with routines that blind us from seeing opportunity along new pathsAsk Propelling Questions to help us break free of those paths and put the most pressing and valuable constraints at the heart of our processAdopt a Can If mentality to answer these questions—focused on "how," not "if"Access the abundance to be found all around us to help transform constraintsActivate the high-octane mix of emotions necessary to fuel the tenacity required for successWe live in a world of seemingly ever-increasing constraints, driven as much by an overabundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time and will be a large determinant of our progress as people, businesses and planet, in the future. A Beautiful Constraint calls for a more widespread capability for constraint-driven problem solving and provides the framework to achieve that.

“Wholly transportive and spellbinding. I was beguiled.” —Ling Ma, bestselling author of Severance and Bliss Montage “A fascinating account of a remarkable woman dangerously ahead of her time.” —Kevin Kwan, bestselling author of Crazy Rich Asians “Exquisitely researched, deeply felt, and poignant. This one belongs on your shelf.” —Sarah Rose Etter, author of Ripe and The Book of The life and times of literary pioneer and queer icon Margaret C. Anderson, who risked everything to be the first to publish James Joyce’s Ulysses in America. Perfect for fans of The Editor, Flapper, and Nasty Women.Already under fire for publishing the literary avant-garde into a world not ready for it, Margaret C. Anderson’s cutting-edge magazine The Little Review was a bastion of progressive politics and boundary-pushing writing from then-unknowns like T.S. Eliot, Ezra Pound, William Butler Yeats, and Djuna Barnes. And as its publisher, Anderson was a target. From Chicago to New York and Paris, this fearless agitator helmed a woman-led publication that pushed American culture forward and challenged the sensibilities of early 20th century Americans dismayed by its salacious writing and advocacy for supposed extremism like women’s suffrage, access to birth control, and LBGTQ rights. But then it went too far. In 1921, Anderson found herself on trial and labeled “a danger to the minds of young girls” by a government seeking to shut her down. Guilty of having serialized James Joyce’s masterpiece Ulysses in her magazine, Anderson was now not just a publisher but also a scapegoat for regressives seeking to impose their will on a world on the brink of modernization. Author, journalist, and literary critic Adam Morgan brings Anderson and her journal to life anew in A Danger to the Minds of Young Girls, capturing a moment of cultural acceleration and backlash all too familiar today while shining light on an unsung heroine of American arts and letters. Bringing a fresh eye to a woman and a movement misunderstood in their time, this biography highlights a feminist counterculture that audaciously pushed for more during a time of extreme social conservatism and changed the face of American literature and culture forever.

“Wholly transportive and spellbinding.” —Ling Ma, bestselling author of Severance and Bliss Montage“Exquisitely researched, deeply felt, and poignant. This one belongs on your shelf.” —Sarah Rose Etter, author of Ripe“A fascinating account of a remarkable woman dangerously ahead of her time.” —Kevin Kwan, bestselling author of Crazy Rich Asians The life and times of literary pioneer and queer icon Margaret C. Anderson, who risked everything to be the first to publish James Joyce’s Ulysses in America. Perfect for fans of The Editor, Flapper, and Nasty Women.Already under fire for publishing the literary avant-garde into a world not ready for it, Margaret C. Anderson’s cutting-edge magazine The Little Review was a bastion of progressive politics and boundary-pushing writing from then-unknowns like T.S. Eliot, Ezra Pound, William Butler Yeats, and Djuna Barnes. And as its publisher, Anderson was a target. From Chicago to New York and Paris, this fearless agitator helmed a woman-led publication that pushed American culture forward and challenged the sensibilities of early 20th century Americans dismayed by its salacious writing and advocacy for supposed extremism like women’s suffrage, access to birth control, and LBGTQ rights. But then it went too far. In 1921, Anderson found herself on trial and labeled “a danger to the minds of young girls” by a government seeking to shut her down. Guilty of having serialized James Joyce’s masterpiece Ulysses in her magazine, Anderson was now not just a publisher but also a scapegoat for regressives seeking to impose their will on a world on the brink of modernization. Author, journalist, and literary critic Adam Morgan brings Anderson and her journal to life anew in A Danger to the Minds of Young Girls, capturing a moment of cultural acceleration and backlash all too familiar today while shining light on an unsung heroine of American arts and letters. Bringing a fresh eye to a woman and a movement misunderstood in their time, this biography highlights a feminist counterculture that audaciously pushed for more during a time of extreme social conservatism and changed the face of American literature and culture forever.