E-bok, Engelska, 2009
Eating the Big Fish
Av Adam Morgan
353 kr
Läs direkt i Bokus Reader – eller ladda ned till din enhet (PDF kräver ofta zoom och scroll på små skärmar).
Beskrivning
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded
The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Produktinformation
- Utgivningsdatum: 2009-04-08
- Språk: Engelska
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9780470409978
- Förlag: Wiley
Utforska kategorier
Betyg & recensioner
0 recensioner
Inga recensioner tillgängliga.