The late PETER F. DRUCKER (1909–2005), known worldwide as the “Father of Modern Management,” was a professor, management consultant, and writer. Drucker directly influenced a huge number of leaders from a wide range of organizations across all sectors of society. Among them: General Electric, IBM, Intel, Procter & Gamble, Girl Scouts of the USA, The Salvation Army, Red Cross, United Farm Workers, and several presidential administrations.FRANCES HESSELBEIN, a Presidential Medal of Freedom recipient, is the president and CEO of the Frances Hesselbein Leadership Institute (formerly the Leader to Leader Institute) and editor-in-chief of the award-winning quarterly journal, Leader to Leader, as well as co-editor of 27 books translated into 29 languages. JOAN SNYDER KUHL, founder of Why Millennials Matter, is an international speaker, leadership trainer, and consultant specializing in global talent development and generational engagement strategies.

“The book is concise but compelling reading, as Peter Drucker’s wisdom is timeless and a most valuable tool for leaders across all generations, and as such, this very readable book is a must for all today’s managers.” (Institute of Management Services Journal, October 2015)

• Foreword viiFrances HesselbeinIntroduction xiiiJoan Snyder KuhlAbout xixPeter F. DruckerWhy Self-Assessment? 1Peter F. DruckerQuestion 1 What is Our Mission? 7Peter F. Drucker with Jim Collins, Kelly Goldsmith, Marshall Goldsmith, and Michael RadparvarQuestion 2 Who is Our Customer? 19Peter F. Drucker with Philip Kotler, Raghu Krishnamoorthy, and Luke OwingsQuestion 3 What Does the Customer Value? 35Peter F. Drucker with Jim Kouzes, Kass Lazerow, Mike Lazerow, and Nadira HiraQuestion 4 What Are Our Results? 47Peter F. Drucker with Judith Rodin, Bernard Banks, and Adam BraunQuestion 5 What is Our Plan? 61Peter F. Drucker with V. Kasturi Rangan, Juana Bordas, and Caroline GhosnTransformational Leadership 81Frances Hesselbein with Lauren Maillian BiasThe Self-Assessment Process 89Peter F. DruckerSuggested Questions to Explore 91Notes 101Definition of Terms 105Additional Resources 107About the Contributors 109About the Frances Hesselbein Leadership Institute 117Acknowledgments 120

The late PETER F. DRUCKER (1909–2005), known worldwide as the “Father of Modern Management,” was a professor, management consultant, and writer. Drucker directly influenced a huge number of leaders from a wide range of organizations across all sectors of society. Among them: General Electric, IBM, Intel, Procter & Gamble, Girl Scouts of the USA, The Salvation Army, Red Cross, United Farm Workers, and several presidential administrations.FRANCES HESSELBEIN, a Presidential Medal of Freedom recipient, is the president and CEO of the Frances Hesselbein Leadership Institute (formerly the Leader to Leader Institute) and editor-in-chief of the award-winning quarterly journal, Leader to Leader, as well as co-editor of 27 books translated into 29 languages. JOAN SNYDER KUHL, founder of Why Millennials Matter, is an international speaker, leadership trainer, and consultant specializing in global talent development and generational engagement strategies.

“The book is concise but compelling reading, as Peter Drucker’s wisdom is timeless and a most valuable tool for leaders across all generations, and as such, this very readable book is a must for all today’s managers.” (Institute of Management Services Journal, October 2015)

• Foreword viiFrances HesselbeinIntroduction xiiiJoan Snyder KuhlAbout xixPeter F. DruckerWhy Self-Assessment? 1Peter F. DruckerQuestion 1 What is Our Mission? 7Peter F. Drucker with Jim Collins, Kelly Goldsmith, Marshall Goldsmith, and Michael RadparvarQuestion 2 Who is Our Customer? 19Peter F. Drucker with Philip Kotler, Raghu Krishnamoorthy, and Luke OwingsQuestion 3 What Does the Customer Value? 35Peter F. Drucker with Jim Kouzes, Kass Lazerow, Mike Lazerow, and Nadira HiraQuestion 4 What Are Our Results? 47Peter F. Drucker with Judith Rodin, Bernard Banks, and Adam BraunQuestion 5 What is Our Plan? 61Peter F. Drucker with V. Kasturi Rangan, Juana Bordas, and Caroline GhosnTransformational Leadership 81Frances Hesselbein with Lauren Maillian BiasThe Self-Assessment Process 89Peter F. DruckerSuggested Questions to Explore 91Notes 101Definition of Terms 105Additional Resources 107About the Contributors 109About the Frances Hesselbein Leadership Institute 117Acknowledgments 120

The late PETER F. DRUCKER (1909–2005), known worldwide as the “Father of Modern Management,” was a professor, management consultant, and writer. Drucker directly influenced a huge number of leaders from a wide range of organizations across all sectors of society. Among them: General Electric, IBM, Intel, Procter & Gamble, Girl Scouts of the USA, The Salvation Army, Red Cross, United Farm Workers, and several presidential administrations.FRANCES HESSELBEIN, a Presidential Medal of Freedom recipient, is the president and CEO of the Frances Hesselbein Leadership Institute (formerly the Leader to Leader Institute) and editor-in-chief of the award-winning quarterly journal, Leader to Leader, as well as co-editor of 27 books translated into 29 languages. JOAN SNYDER KUHL, founder of Why Millennials Matter, is an international speaker, leadership trainer, and consultant specializing in global talent development and generational engagement strategies.

“The book is concise but compelling reading, as Peter Drucker’s wisdom is timeless and a most valuable tool for leaders across all generations, and as such, this very readable book is a must for all today’s managers.” (Institute of Management Services Journal, October 2015)

• Foreword viiFrances HesselbeinIntroduction xiiiJoan Snyder KuhlAbout xixPeter F. DruckerWhy Self-Assessment? 1Peter F. DruckerQuestion 1 What is Our Mission? 7Peter F. Drucker with Jim Collins, Kelly Goldsmith, Marshall Goldsmith, and Michael RadparvarQuestion 2 Who is Our Customer? 19Peter F. Drucker with Philip Kotler, Raghu Krishnamoorthy, and Luke OwingsQuestion 3 What Does the Customer Value? 35Peter F. Drucker with Jim Kouzes, Kass Lazerow, Mike Lazerow, and Nadira HiraQuestion 4 What Are Our Results? 47Peter F. Drucker with Judith Rodin, Bernard Banks, and Adam BraunQuestion 5 What is Our Plan? 61Peter F. Drucker with V. Kasturi Rangan, Juana Bordas, and Caroline GhosnTransformational Leadership 81Frances Hesselbein with Lauren Maillian BiasThe Self-Assessment Process 89Peter F. DruckerSuggested Questions to Explore 91Notes 101Definition of Terms 105Additional Resources 107About the Contributors 109About the Frances Hesselbein Leadership Institute 117Acknowledgments 120