WARREN BENNIS, University Professor and Distinguished Professor of Business Administration at the University of Southern California, was widely considered the pioneer of modern leadership studies. He was the author or coauthor of 30 books on leadership, including classics such as On Becoming a Leader, Transparency, and Still Surprised. Over a career that spanned 50 years, he advised four United States presidents as well as many CEOs of Fortune 500 companies. For more information, visit www.WarrenBennis.com STEVEN B. SAMPLE, President Emeritus of the University of Southern California, is the author of The Contrarian's Guide to Leadership. After being recruited to USC by Bennis in 1991, he led the university through two decades of explosive growth. For more information, visit: about.usc.edu/presidentemeritus/ ROB ASGHAR, University Fellow at USC's Center on Public Diplomacy and Special Adviser to the USC President, spent more than 15 years as an aide to Sample and Bennis. His essays and commentaries have been published by the Wall Street Journal, Chicago Tribune, Christian Science Monitor, and other publications around the world. For more information, visit www.RobAsghar.com or follow him on Twitter via @rasghar

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• Foreword xiiiBill GeorgePreface xviiSteven B. SampleAcknowledgments xxiiiIntroduction 11 Redefining Success and Failure 112 Why Success Requires the Right Kind of Appetite for the Fight 313 Accepting and Exercising Moral Responsibility: The Ability to Accept—and Manage—Responsibility for Difficult Ethical Choices 454 Avoiding Groupthink, Mass Media, and the Failures of the Herd 615 A Timeless Reading List That Leads to Timely Success 776 When Failure is Baked into the System 957 Bankruptcy and Failure as the Great American Pastime: A Land of Second Chances 109Conclusion: Redeeming Failure 119Note from the Writer 127Notes 135About the Authors 139

WARREN BENNIS, University Professor and Distinguished Professor of Business Administration at the University of Southern California, was widely considered the pioneer of modern leadership studies. He was the author or coauthor of 30 books on leadership, including classics such as On Becoming a Leader, Transparency, and Still Surprised. Over a career that spanned 50 years, he advised four United States presidents as well as many CEOs of Fortune 500 companies. For more information, visit www.WarrenBennis.com STEVEN B. SAMPLE, President Emeritus of the University of Southern California, is the author of The Contrarian's Guide to Leadership. After being recruited to USC by Bennis in 1991, he led the university through two decades of explosive growth. For more information, visit: about.usc.edu/presidentemeritus/ ROB ASGHAR, University Fellow at USC's Center on Public Diplomacy and Special Adviser to the USC President, spent more than 15 years as an aide to Sample and Bennis. His essays and commentaries have been published by the Wall Street Journal, Chicago Tribune, Christian Science Monitor, and other publications around the world. For more information, visit www.RobAsghar.com or follow him on Twitter via @rasghar

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• Foreword xiiiBill GeorgePreface xviiSteven B. SampleAcknowledgments xxiiiIntroduction 11 Redefining Success and Failure 112 Why Success Requires the Right Kind of Appetite for the Fight 313 Accepting and Exercising Moral Responsibility: The Ability to Accept—and Manage—Responsibility for Difficult Ethical Choices 454 Avoiding Groupthink, Mass Media, and the Failures of the Herd 615 A Timeless Reading List That Leads to Timely Success 776 When Failure is Baked into the System 957 Bankruptcy and Failure as the Great American Pastime: A Land of Second Chances 109Conclusion: Redeeming Failure 119Note from the Writer 127Notes 135About the Authors 139

WARREN BENNIS, University Professor and Distinguished Professor of Business Administration at the University of Southern California, was widely considered the pioneer of modern leadership studies. He was the author or coauthor of 30 books on leadership, including classics such as On Becoming a Leader, Transparency, and Still Surprised. Over a career that spanned 50 years, he advised four United States presidents as well as many CEOs of Fortune 500 companies. For more information, visit www.WarrenBennis.com STEVEN B. SAMPLE, President Emeritus of the University of Southern California, is the author of The Contrarian's Guide to Leadership. After being recruited to USC by Bennis in 1991, he led the university through two decades of explosive growth. For more information, visit: about.usc.edu/presidentemeritus/ ROB ASGHAR, University Fellow at USC's Center on Public Diplomacy and Special Adviser to the USC President, spent more than 15 years as an aide to Sample and Bennis. His essays and commentaries have been published by the Wall Street Journal, Chicago Tribune, Christian Science Monitor, and other publications around the world. For more information, visit www.RobAsghar.com or follow him on Twitter via @rasghar

Select Guide Rating

• Foreword xiiiBill GeorgePreface xviiSteven B. SampleAcknowledgments xxiiiIntroduction 11 Redefining Success and Failure 112 Why Success Requires the Right Kind of Appetite for the Fight 313 Accepting and Exercising Moral Responsibility: The Ability to Accept—and Manage—Responsibility for Difficult Ethical Choices 454 Avoiding Groupthink, Mass Media, and the Failures of the Herd 615 A Timeless Reading List That Leads to Timely Success 776 When Failure is Baked into the System 957 Bankruptcy and Failure as the Great American Pastime: A Land of Second Chances 109Conclusion: Redeeming Failure 119Note from the Writer 127Notes 135About the Authors 139