David J. Bland Author and founder based in Silicon Valley who helps companies find growth using “Lean Startup” methods, design thinking, and business model innovation.Alex Osterwalder Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the “Thinkers 50” list; passionate entrepreneur; and in-demand speaker.

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• 1 DesignDesign the Team p. 3Shape the Idea p. 152 TestHypothesize p. 27Experiment p. 41Learn p. 49Decide p. 59Manage p. 653 Experiments Select an Experiment p. 91Discovery p. 101Validation p. 2314 Mindset Avoid Experiment Pitfalls p. 313Lead through Experimentation p. 317Organize for Experiments p. 323Afterword p. 329

David J. Bland Author and founder based in Silicon Valley who helps companies find growth using “Lean Startup” methods, design thinking, and business model innovation.Alex Osterwalder Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the “Thinkers 50” list; passionate entrepreneur; and in-demand speaker.

Select Guide Rating

• 1 DesignDesign the Team p. 3Shape the Idea p. 152 TestHypothesize p. 27Experiment p. 41Learn p. 49Decide p. 59Manage p. 653 Experiments Select an Experiment p. 91Discovery p. 101Validation p. 2314 Mindset Avoid Experiment Pitfalls p. 313Lead through Experimentation p. 317Organize for Experiments p. 323Afterword p. 329

David J. Bland Author and founder based in Silicon Valley who helps companies find growth using “Lean Startup” methods, design thinking, and business model innovation.Alex Osterwalder Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the “Thinkers 50” list; passionate entrepreneur; and in-demand speaker.

Select Guide Rating

• 1 DesignDesign the Team p. 3Shape the Idea p. 152 TestHypothesize p. 27Experiment p. 41Learn p. 49Decide p. 59Manage p. 653 Experiments Select an Experiment p. 91Discovery p. 101Validation p. 2314 Mindset Avoid Experiment Pitfalls p. 313Lead through Experimentation p. 317Organize for Experiments p. 323Afterword p. 329