Transformed

Moving to the Product Operating Model

AvMarty Cagan,Lea Hickman

Inbunden, Engelska, 2024

Del i serien Silicon Valley Product Group

321 kr

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Beskrivning

Help transform your business and innovate like the world's top tech companies!In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the product model.Yet, the most common question after reading INSPIRED and EMPOWERED has been: "Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to transform to the product model?"TRANSFORMED was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. TRANSFORMED has three big goals: First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way.Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform. TRANSFORMED is written for those driving change, including the senior company leaders—starting with the CEO—as well as the senior executives and stakeholders who need to collaborate with the product teams, the product leaders, the members of the product teams, and all those who either support or depend on these product teams.Written by best-selling author Marty Cagan and his partners at the Silicon Valley Product Group, TRANSFORMED is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.

Produktinformation

Utgivningsdatum:2024-02-26
Mått:160 x 234 x 33 mm
Vikt:567 g
Format:Inbunden
Språk:Engelska
Serie:Silicon Valley Product Group
Antal sidor:368
Förlag:John Wiley & Sons Inc
ISBN:9781119697336

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Mer om författaren

This book has been written by the five SVPG product partners. Our belief is that to lead an effective transformation to the product model, it is critical to have personally been there and done that, and to truly know what good looks like. That is why each of our partners has built products for decades, first as a product creator, and then as a product leader, at several of the most successful tech-powered product companies in the world. You can learn more about the individual partners at www.svpg.com/team.

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Innehållsförteckning

Part I Introduction 1Chapter 1 Who Is This Book For? 3Chapter 2 What Is a Product Operating Model? 6What Is a Product? 8Chapter 3 Why Transform? 10Chapter 4 A Typical Transformation 13Chapter 5 The Role of the CEO 18Chapter 6 A Guide to TRANSFORMED 21Tough Love for Product Leaders 23Part II Transformation Defined 25Chapter 7 Changing How You Build 31A Note About Agile and Agile Coaches 33Chapter 8 Changing How You Solve Problems 35Outcome- Based Roadmaps 41Chapter 9 Changing How You Decide Which Problems to Solve 42The One Right Way? 47Part III Product Model Competencies 49Chapter 10 Product Managers 55Direct Access 58What About Domain Expertise? 61Chapter 11 Product Designers 63Chapter 12 Tech Leads 66Chapter 13 Product Leaders 69Product Ops 75The Impact of AI on Product Teams 77Chapter 14 Innovation Story: Almosafer 78Part IV Product Model Concepts 83Chapter 15 Product Teams 87Principle: Empowered with Problems to Solve 87Product Leaders and Empowered Teams 89Principle: Outcomes over Output 89Principle: Sense of Ownership 90Principle: Collaboration 91Chapter 16 Product Strategy 94Principle: Focus 94The Power of an Inspiring Product Vision 95Principle: Powered by Insights 96Principle: Transparency 97Principle: Placing Bets 98Chapter 17 Product Discovery 99Principle: Minimize Waste 99Principle: Assess Product Risks 100Assessing Ethical Risk 101Principle: Embrace Rapid Experimentation 101Principle: Test Ideas Responsibly 103Chapter 18 Product Delivery 104Principle: Small, Frequent, Uncoupled Releases 105High-Integrity Commitments 108Principle: Instrumentation 109Principle: Monitoring 110Principle: Deployment Infrastructure 110Managing Technical Debt 112Chapter 19 Product Culture 114Principle: Principles over Process 115Continuous Process Improvement 116Principle: Trust over Control 116Principle: Innovation over Predictability 117From Projects to Products 117Principle: Learning over Failure 120Chapter 20 Innovation Story: Carmax 121Part V Transformation Story: Trainline 127Part VI the Product Model in Action 139Chapter 21 Partnering with Customers 141Chapter 22 Partnering with Sales 147Chapter 23 Partnering with Product Marketing 150Chapter 24 Partnering with Finance 155Chapter 25 Partnering with Stakeholders 159Chapter 26 Partnering with Executives 163Chapter 27 Innovation Story: Gympass 168Part VII Transformation Story: Datasite 173Part VIII Transformation Techniques 185Chapter 28 Transformation Outcome 187Chapter 29 Transformation Assessment 189Innovation Theatre 201Chapter 30 Transformation Tactics— Competencies 203Chapter 31 Transformation Tactics— Concepts 209Chapter 32 Transformation Tactics— Adoption 221Chapter 33 Transformation Evangelism 227Transformation Setbacks 230Chapter 34 Transformation Help 232Product Coach: Gabrielle Bufrem 238Product Coach: Hope Gurion 240Product Coach: Margaret Hollendoner 242Product Coach: Stacey Langer 245Product Coach: Dr. Marily Nika 247Product Coach: Phyl Terry 249Product Coach: Petra Wille 251Chapter 35 Innovation Story: Datasite 253Part IX Transformation Story: Adobe 257Part X Overcoming Objections 271Chapter 36 Objections from Customers 273Chapter 37 Objections from Sales 278Chapter 38 Objections from the CEO and Board 283Chapter 39 Objections from Line of Business 288Chapter 40 Objections from Customer Success 293Chapter 41 Objections from Marketing 296Chapter 42 Objections from Finance 299Chapter 43 Objections from HR/People Ops 304Chapter 44 Objections from the CIO 307Chapter 45 Objections from the PMO 309Chapter 46 Objections from Inside Product 312Chapter 47 Innovation Story: Kaiser Permanente 322Part XI Conclusion 327Chapter 48 Keys to Successful Transformation 329But What Can I Do? 334Chapter 49 Innovation Story: Trainline 336Learning More 341Acknowledgments 343About the Authors 345