Digital Marketing All-In-One For Dummies

Stephanie Diamond is a marketing thought leader with 20+ years of experience. She is the founder of Digital Media Works, Inc., an online marketing company. She is the coauthor of Facebook Mar­keting For Dummies, Social Media Marketing For Dummies, and Content Marketing Strategies For Dummies.

• Introduction 1Book 1: Creating Your Digital Marketing Strategy 5Chapter 1: Developing Your Overall Digital Strategy 7Chapter 2: Grabbing Your Customer’s Attention 25Chapter 3: Discovering Your Business Model and Brand 39Chapter 4: Deciding which Marketing Campaign to Create 67Chapter 5: Crafting Offers That Sell 81Chapter 6: Planning B2B Campaign Success 103Book 2: Understanding the Importance of the Customer Experience 119Chapter 1: Interacting with Customer Data 121Chapter 2: Uncovering Buyer Personas 131Chapter 3: Structuring the Buyer’s Journey 147Chapter 4: Embracing Sales Enablement 165Book 3: Marketing Using Artificial Intelligence (AI) 175Chapter 1: Transforming Digital Marketing Using Artificial Intelligence 177Chapter 2: Using AI Tools to Maximize Customer Reach and Service 195Book 4: Dipping into Content Creation 221Chapter 1: Creating Your Content Plan 223Chapter 2: Reviewing Content Types 237Chapter 3: Understanding the Customer’s Intent 255Chapter 4: Creating Content That Tells a Story 275Chapter 5: Defining Your Content Framework Using Processes and Systems 285Chapter 6: Targeting Content for Your B2B Audience 299Book 5: Implementing Channel Promotions 323Chapter 1: Identifying Paid, Earned, Shared, and Owned Media 325Chapter 2: Using Search Marketing 339Chapter 3: Using Social Bookmarks, News, and Share Buttons 363Chapter 4: Considering Email Marketing 385Book 6: Targeting Your Work with Influencers 411Chapter 1: Communicating with Influencers 413Chapter 2: Collaborating to Win 431Chapter 3: Engaging Influencers Using the “Three Cs” 449Chapter 4: Succeeding with Influencer Marketing 463Chapter 5: Getting Creative 473Chapter 6: Working with an Influencer Agency 481Book 7: Meta/Facebook/Instagram Marketing 487Chapter 1: Delving into Facebook Marketing 489Chapter 2: Creating a Facebook Marketing Plan 511Chapter 3: Advertising and Selling on Facebook 529Chapter 4: Uniting Facebook with Other Social Media 541Chapter 5: Getting into Instagram for Business Marketing 555Chapter 6: Looking at Facebook Live 579Book 8: Deploying Other Social Media 591Chapter 1: Leveraging Social Media 593Chapter 2: Working with Twitter 609Chapter 3: Looking at YouTube 623Chapter 4: Reviewing Pinterest 633Chapter 5: Growing Your Business with TikTok 657Chapter 6: Using Marketing Techniques on LinkedIn 681Book 9: Analyzing Data for Success 697Chapter 1: Looking Back at Your Business Model and Scaling your Brand 699Chapter 2: Reassessing Your Strategy 715Chapter 3: Reviewing Ongoing Improvement for B2B Marketing 723Chapter 4: Achieving Maximum ROI 733Index 743