Corporate and Organizational Identities

Integrating Strategy, Marketing, Communication and Organizational Perspective

AvGuillaume Soenen,Bertrand Moingeon

E-bok
Engelska, 2002

1 039 kr

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Beskrivning

This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h

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