Bertrand Moingeon - Böcker
Corporate and Organizational Identities
Integrating Strategy, Marketing, Communication and Organizational Perspective
2 806 kr
Skickas inom 10-15 vardagar
Corporate and Organizational Identities
Integrating Strategy, Marketing, Communication and Organizational Perspective
847 kr
Skickas inom 10-15 vardagar
3 362 kr
Skickas inom 3-6 vardagar
`This book takes an important first step towards integrating theories of competitive advantage and... organizational learning, a rapprochement which can come none too soon for the management practitioner' - Peter Senge, Director of the Center for Organizational Learning, MIT Sloan School of Management, USA
Organizations need to develop learning strategies to survive and develop in increasingly uncertain and changing markets. In this book, researchers from Europe and the United States explore theories of strategic management and organizational behaviour to establish a link between learning processes and competitive advantage, within a variety of organizational settings. The diverse, multidisciplinary approach takes an important step towards developing a new integrative theory of management.
1 980 kr
Skickas inom 3-6 vardagar
`This book takes an important first step towards integrating theories of competitive advantage and... organizational learning, a rapprochement which can come none too soon for the management practitioner' - Peter Senge, Director of the Center for Organizational Learning, MIT Sloan School of Management, USA
Organizations need to develop learning strategies to survive and develop in increasingly uncertain and changing markets. In this book, researchers from Europe and the United States explore theories of strategic management and organizational behaviour to establish a link between learning processes and competitive advantage, within a variety of organizational settings. The diverse, multidisciplinary approach takes an important step towards developing a new integrative theory of management.