Bokus
Managing Tourism in a Changing World

E-bok, Engelska, 2016

Managing Tourism in a Changing World

Av Marcello M. Mariani, Wojciech Czakon, Rodolfo Baggio

768 kr

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Beskrivning

Managing Tourism in a Changing World provides an overview of state-of-the-art research surrounding today’s tourism management. Recognising the relevance of tourism activities as major economic drivers, this book offers a significant contribution to the advancement of managerial practice in the tourism field. It is the outcome of the collective intellectual efforts of a number of scholars, with dissimilar geographical roots and backgrounds, who cultivate original research on tourism management from a variety of perspectives (economic, managerial) and using multiple methods (theory building, experimental and inductive case-based inquiries).

While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and methodologies, this book answers a wide range of research questions related to a number of relevant themes in the following fields: destination management, marketing and branding, inter-organizational dynamics and corporate social responsibility in the tourism sector.

This book was originally published as a special issue of Anatolia.

Produktinformation
  • Utgivningsdatum: 2016-04-08
  • Format: E-bok
  • Språk: Engelska
  • Förlag: Taylor & Francis
  • ISBN: 9781134926190
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