Introduction to the UK Hospitality Industry: A Comparative Approach

AvBob Brotherton

E-bok
PDF, Engelska, 2012

883 kr

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Beskrivning

''An Introduction to the UK Hospitality Industry: a comparative approach'' is a core text for introductory hospitality modules and courses. Unique in its structure; this text looks at key aspects and compares them with each sector of the industry to give students a broader and comprehensive view of the topic.

Key aspects of the industry are discussed, including the following areas:

* Management practices
* Work patterns and employment practices
* Industry and financial structures
* IT applications
* Customers and markets


Written in a user friendly style, the following features have been incorporated:

* Chapter objectives
* Case studies
* Review questions
* Chapter conclusions
* Further reading and bibliography.

Contributors to this text are amongst the most highly acclaimed in the hospitality field and bring with them a wealth of knowledge.



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