Bob Brotherton – författare

As hospitality continues to establish itself as a mainstream subject area in universities there is a need to create a research culture within this emergent field. This book provides the definitive handbook on hospitality management research. Included in the volume is a state-of-the-art review of philosophies, approaches and methods of research currently in use in the field. A key feature of the book is the coverage of application of these philosophical issues and alternative research methods and approaches. Beyond this, the book discusses perspectives, practices and problems in hospitality management with chapters ranging from a review of quality management, strategic management, IT management right through to small business management. This handbook is the most comprehensive resource and reference piece for researchers, academics and students in the field of hospitality management. Contributions come from leading thinkers in the field: Michael Baker Gerry Barlow Tom Baum Maureen Brookes Francis Buttle David Edgar Martin Friel Alan Fyall David Gilbert Frank Go Anne Hampton Nigel Hemmington Haydn Ingram Stephanie Jameson Stuart Jauncey Nick Johns Peter Jones Conrad Lashley David Litteljohn Andrew Lockwood Rosemary Lucas Michael Olsen Angela Roper Sylvia Sussmann Stephen Taylor Rhodri Thomas Eliza Ching-Yick Tse Sandra Watson Susan Welch Roy Wood

'An Introduction to the UK Hospitality Industry: a comparative approach' is a core text for introductory hospitality modules and courses. Unique in its structure; this text looks at key aspects and compares them with each sector of the industry to give students a broader and comprehensive view of the topic.Key aspects of the industry are discussed, including the following areas:* Management practices* Work patterns and employment practices* Industry and financial structures* IT applications* Customers and marketsWritten in a user friendly style, the following features have been incorporated:* Chapter objectives* Case studies* Review questions* Chapter conclusions* Further reading and bibliography.Contributors to this text are amongst the most highly acclaimed in the hospitality field and bring with them a wealth of knowledge.

With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice. The book moves on to highlight the key issues that will be encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an all-encompassing and comparative overview of the field.

“Rojek’s argument is a psychological one, although his message is political: global events build on people’s needs to feel empowered and jointly engaged in the pursuit of a higher purpose; they allow a break from daily routines, provide an illusion of intimacy and social membership, and create a sense of self-validation and personal gratification. In short, participation in such events makes us feel good. At the same time, the real effect of global events seems to be the maintenance of global inequality and social injustice, as well as huge profits for the organizations involved in planning, commercializing and securing these happenings. In sketching out this palliative function of global events from the perspective of people’s needs on the one hand, and unveiling their puppet masters backstage on the other, Rojek’s book presents a compelling account of the role of organized events in modern society." - Organization Studies Events dominate our screens, our lives, and increasingly global geopolitics. Analysis of events and their management has remained rooted in leisure and management studies - until now. This break-through book provides an introduction to event management, while also situating events in questions of power and social control.

Rojek powerfully argues that events are essential elements in corporate-state partnerships of 'invisible government' that have revived the romance of charity as to form illusory communities, while cloaking power imbalances and social inequalities. Events are moving politics from the old idea of 'the personal is political' to the new, more seductive notion that 'representation is resistance'. Wielding rich case studies from the World Cup and the Olympics to Live Aid, Burning Man and Mardi Gras, Rojek presents a dazzlingly original account of communication power, social ordering and control. It is essential reading in media & communication studies and across the social sciences.

With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice. The book moves on to highlight the key issues that will be encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an all-encompassing and comparative overview of the field.

'An Introduction to the UK Hospitality Industry: a comparative approach' is a core text for introductory hospitality modules and courses. Unique in its structure; this text looks at key aspects and compares them with each sector of the industry to give students a broader and comprehensive view of the topic.Key aspects of the industry are discussed, including the following areas:* Management practices* Work patterns and employment practices* Industry and financial structures* IT applications* Customers and marketsWritten in a user friendly style, the following features have been incorporated:* Chapter objectives* Case studies* Review questions* Chapter conclusions* Further reading and bibliography.Contributors to this text are amongst the most highly acclaimed in the hospitality field and bring with them a wealth of knowledge.

At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world's leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include:

• The nature of hospitality and hospitality management

• The relationship of hospitality management to tourism, leisure and education provision

• The current state of development of the international hospitality business

• The core activities of food, beverage and accommodation management

• Research strategies in hospitality management

• Innovation and entrepreneurship trends

• The role of information technology

The SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis.

Bob Brotherton formerly taught students of Hospitality and Tourism at Manchester Metropolitan University. He has also taught Research Methods to Hospitality and Tourism students at a number of international institutions as a visiting lecturer; Roy C. Wood is based in the Oberoi Centre of Learning and Development, India

"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."- Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly. Highly recommended."- Professor Roy C. Wood, University of MacauBob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism. By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project.With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings.A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.