The Dark Side of Social Media: A Consumer Psychology Perspective
Angeline Close Scheinbaum
Häftad, 2017
558 kr
Online Consumer Behavior
Theory and Research in Social Media, Advertising and E-tail
E-bok
PDF, Engelska, 2012654 kr
Läs direkt i Bokus Reader – eller ladda ned till din enhet (PDF kräver ofta zoom och scroll på små skärmar).
Beskrivning
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
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