Angeline Close Scheinbaum – författare
Visar alla böcker från författaren Angeline Close Scheinbaum. Handla med fri frakt och snabb leverans.
16 produkter
Advertising and Integrated Brand Promotion
Av Angeline Close Scheinbaum, Thomas O'Guinn m. fl.
Häftad, 2022
1185 kr
Lägg i varukorg
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new …
Darker Side of Social Media
Consumer Psychology and Mental Health
Häftad, 2024
700 kr
Lägg i varukorg
The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or …
Darker Side of Social Media
Consumer Psychology and Mental Health
Inbunden, 2024
2439 kr
Lägg i varukorg
The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or …
Corporate Cancel Culture and Brand Boycotts
The Dark Side of Social Media for Brands
Häftad, 2024
742 kr
Lägg i varukorg
This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage …
Corporate Cancel Culture and Brand Boycotts
The Dark Side of Social Media for Brands
Inbunden, 2024
2439 kr
Lägg i varukorg
This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage …
Darker Side of Social Media
Consumer Psychology and Mental Health
E-bok, 2024
799 kr
Lägg i varukorg
The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or …
Darker Side of Social Media
Consumer Psychology and Mental Health
E-bok, 2024
825 kr
Lägg i varukorg
The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or …
Corporate Cancel Culture and Brand Boycotts
The Dark Side of Social Media for Brands
E-bok, 2024
872 kr
Lägg i varukorg
This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage …
Corporate Cancel Culture and Brand Boycotts
The Dark Side of Social Media for Brands
E-bok, 2024
901 kr
Lägg i varukorg
This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage …
Online Consumer Behavior
Theory and Research in Social Media, Advertising and E-tail
E-bok, 2012
749 kr
Lägg i varukorg
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying …
Online Consumer Behavior
Theory and Research in Social Media, Advertising and E-tail
E-bok, 2012
733 kr
Lägg i varukorg
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying …
Online Consumer Behavior
Theory and Research in Social Media, Advertising and E-tail
Häftad, 2017
637 kr
Lägg i varukorg
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying …
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Av Angeline Close Scheinbaum, Thomas O'Guinn m. fl.
2014
936 kr
Lägg i varukorg
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with O’Guinn/Allen/Semenik/Close’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors’ vast experiences in the boardroom and classroom to give you …
Advertising and Integrated Brand Promotion
Av Thomas O'Guinn, Chris Allen m. fl.
Häftad, 2018
1270 kr
Lägg i varukorg
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful …
Online Consumer Behavior
Theory and Research in Social Media, Advertising and E-tail
Inbunden, 2012
2195 kr
Lägg i varukorg
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying …
