Alan Clarke, Wei Chen

• The International Hospitality and Tourism Industries environment: The context of international hospitality management; International management and culture; The dynamics of the hospitality industry; The development of markets and multinational enterprises; Aspects of Strategic and Functional Management Within the Operation; Ethics and social responsibility of international hospitality organisations; The international dimensions of marketing; The international dimensions of human resource management; The dimensions of international finance principles; E-business and the implications for the hospitality industry; Culturally different locations, cultural backgrounds and clients from all around the world; The Drivers of Change in the International Environment: SMEs advantages and disadvantages in global competition; The major global hospitality markets analysis: Europe and the Americas; The major global hospitality markets analysis: Asia-Pacific, and the Middle East; An evaluation of an international case study; Bibliography; Index

Alan Clarke, Wei Chen

• The International Hospitality and Tourism Industries environment: The context of international hospitality management; International management and culture; The dynamics of the hospitality industry; The development of markets and multinational enterprises; Aspects of Strategic and Functional Management Within the Operation; Ethics and social responsibility of international hospitality organisations; The international dimensions of marketing; The international dimensions of human resource management; The dimensions of international finance principles; E-business and the implications for the hospitality industry; Culturally different locations, cultural backgrounds and clients from all around the world; The Drivers of Change in the International Environment: SMEs advantages and disadvantages in global competition; The major global hospitality markets analysis: Europe and the Americas; The major global hospitality markets analysis: Asia-Pacific, and the Middle East; An evaluation of an international case study; Bibliography; Index