Essentials of Marketing Research
Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon
Häftad, 2012
1 285 kr
Market Opportunity Analysis
Text and Cases
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Beskrivning
The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability
Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial market
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