Robert E. Stevens – författare
Visar alla böcker från författaren Robert E. Stevens. Handla med fri frakt och snabb leverans.
67 produkter
Essentials of Marketing Research
Av Lawrence Silver, Robert E. Stevens m. fl.
Häftad, 2012
1389 kr
Lägg i varukorg
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the …
Essentials of Marketing Research
Av Lawrence Silver, Robert E. Stevens m. fl.
Inbunden, 2012
3161 kr
Lägg i varukorg
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the …
Marketing Management
Text and Cases
Av Robert E Stevens, David L Loudon m. fl.
Häftad, 2004
1431 kr
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Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and …
Stress in College Athletics
Causes, Consequences, Coping
Av Robert E Stevens, David L Loudon m. fl.
Inbunden, 2000
2831 kr
Lägg i varukorg
Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understand and control stressors and emotions in their environment. Athletic administrators, coaches, student …
Doing Business in Mexico
A Practical Guide
Av Robert E Stevens, David L Loudon m. fl.
Inbunden, 2002
3262 kr
Lägg i varukorg
Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and …
Marketing Management
Text and Cases
Av Robert E Stevens, David L Loudon m. fl.
Inbunden, 2004
3262 kr
Lägg i varukorg
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and …
Organizational Behavior
Av Robert E Stevens, David L Loudon m. fl.
Häftad, 2001
883 kr
Lägg i varukorg
Develop effective management skills with up-to-date theory and research!An effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational Behavior provides both. This comprehensive textbook uses realistic case examples, self-tests, and …
Doing Business in Mexico
A Practical Guide
Av Robert E Stevens, David L Loudon m. fl.
Häftad, 2002
938 kr
Lägg i varukorg
Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and …
Marketing Your Business
A Guide to Developing a Strategic Marketing Plan
Av Robert E Stevens, David L Loudon m. fl.
Inbunden, 2003
3262 kr
Lägg i varukorg
Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches …
Marketing Your Business
A Guide to Developing a Strategic Marketing Plan
Av Robert E Stevens, David L Loudon m. fl.
Häftad, 2003
1110 kr
Lägg i varukorg
Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches …
Concise Encyclopedia of Church and Religious Organization Marketing
Av Robert E Stevens, David L Loudon m. fl.
Häftad, 2006
853 kr
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Discover the marketing basics to draw new membersand more fundsto your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of …
Concise Encyclopedia of Advertising
Av Robert E Stevens, David L Loudon m. fl.
Inbunden, 2005
2590 kr
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At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in …
Concise Encyclopedia of Investing
Inbunden, 2006
2590 kr
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Practical information for investing newcomers!Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as well …
Marketing Research Guide
Av Robert E Stevens, David L Loudon m. fl.
Inbunden, 2005
3262 kr
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Get the tools you need for effective market researchincluding Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis …
Marketing Research Guide
Av Robert E Stevens, David L Loudon m. fl.
Häftad, 2005
1355 kr
Lägg i varukorg
Get the tools you need for effective market researchincluding Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis …
Market Opportunity Analysis
Text and Cases
Häftad, 2006
1209 kr
Lägg i varukorg
The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new …
Concise Encyclopedia of Insurance Terms
Av Lawrence Silver, Robert E Stevens m. fl.
Inbunden, 2010
2590 kr
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The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of …
Concise Encyclopedia of Professional Services Marketing
Av Kenneth E. Clow, Robert E Stevens
Inbunden, 2008
2590 kr
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Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including …
Organizational Behavior
Av Sandra J Hartman, Jr Harris m. fl.
E-bok, 2026
838 kr
Lägg i varukorg
Develop effective management skills with up-to-date theory and research!An effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational Behavior provides both. This comprehensive textbook uses realistic case examples, self-tests, and …
Strategic Planning for Not-for-Profit Organizations
Av Stanley G Williamson, R Henry Migliore m. fl.
E-bok, 2013
749 kr
Lägg i varukorg
Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing …
Strategic Planning for Not-for-Profit Organizations
Av Stanley G Williamson, R Henry Migliore m. fl.
E-bok, 2013
733 kr
Lägg i varukorg
Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing …
Marketing Management
Text and Cases
Av Bruce Wrenn, David L Loudon m. fl.
E-bok, 2012
1309 kr
Lägg i varukorg
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and …
Marketing Management
Text and Cases
Av Bruce Wrenn, David L Loudon m. fl.
E-bok, 2012
1309 kr
Lägg i varukorg
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and …
Marketing Your Business
A Guide to Developing a Strategic Marketing Plan
Av Ronald A Nykiel, David L Loudon m. fl.
E-bok, 2013
1012 kr
Lägg i varukorg
Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.†It also …
Stress in College Athletics
Causes, Consequences, Coping
Av James H Humphrey, William W Bowden m. fl.
E-bok, 2013
1195 kr
Lägg i varukorg
Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understand and control stressors and emotions in their environment. Athletic administrators, coaches, student …
Concise Encyclopedia of Professional Services Marketing
Av Robert E Stevens, Kenneth E. Clow
E-bok, 2009
856 kr
Lägg i varukorg
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including …
Concise Encyclopedia of Professional Services Marketing
Av Robert E Stevens, Kenneth E. Clow
E-bok, 2009
856 kr
Lägg i varukorg
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including …
Concise Encyclopedia of Church and Religious Organization Marketing
Av Bruce Wrenn, Henry Cole m. fl.
E-bok, 2013
973 kr
Lägg i varukorg
Discover the marketing basics to draw new membersand more fundsto your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of …
Doing Business in Mexico
A Practical Guide
Av Thurmon Williams, Gus Gordon m. fl.
E-bok, 2012
988 kr
Lägg i varukorg
Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and …
Doing Business in Mexico
A Practical Guide
Av Thurmon Williams, Gus Gordon m. fl.
E-bok, 2012
988 kr
Lägg i varukorg
Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and …
