David L. Loudon – författare
Visar alla böcker från författaren David L. Loudon. Handla med fri frakt och snabb leverans.
55 produkter
Essentials of Marketing Research
Av Lawrence Silver, Robert E. Stevens m. fl.
Häftad, 2012
1389 kr
Lägg i varukorg
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the …
Essentials of Marketing Research
Av Lawrence Silver, Robert E. Stevens m. fl.
Inbunden, 2012
3161 kr
Lägg i varukorg
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the …
Marketing Management
Text and Cases
Av Robert E Stevens, David L Loudon m. fl.
Häftad, 2004
1431 kr
Lägg i varukorg
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and …
Stress in College Athletics
Causes, Consequences, Coping
Av Robert E Stevens, David L Loudon m. fl.
Inbunden, 2000
2831 kr
Lägg i varukorg
Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understand and control stressors and emotions in their environment. Athletic administrators, coaches, student …
Doing Business in Mexico
A Practical Guide
Av Robert E Stevens, David L Loudon m. fl.
Inbunden, 2002
3262 kr
Lägg i varukorg
Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and …
Marketing Management
Text and Cases
Av Robert E Stevens, David L Loudon m. fl.
Inbunden, 2004
3262 kr
Lägg i varukorg
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and …
Organizational Behavior
Av Robert E Stevens, David L Loudon m. fl.
Häftad, 2001
883 kr
Lägg i varukorg
Develop effective management skills with up-to-date theory and research!An effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational Behavior provides both. This comprehensive textbook uses realistic case examples, self-tests, and …
Customer Advisory Boards
A Strategic Tool for Customer Relationship Building
Av David L Loudon, Tony Carter
Inbunden, 2003
3223 kr
Lägg i varukorg
Learn why customer advisory boards are so successfuland how to create one for any business! From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer …
Customer Advisory Boards
A Strategic Tool for Customer Relationship Building
Av David L Loudon, Tony Carter
Häftad, 2003
878 kr
Lägg i varukorg
Learn why customer advisory boards are so successfuland how to create one for any business! From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer …
Doing Business in Mexico
A Practical Guide
Av Robert E Stevens, David L Loudon m. fl.
Häftad, 2002
938 kr
Lägg i varukorg
Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and …
Marketing Your Business
A Guide to Developing a Strategic Marketing Plan
Av Robert E Stevens, David L Loudon m. fl.
Inbunden, 2003
3262 kr
Lägg i varukorg
Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches …
Marketing Your Business
A Guide to Developing a Strategic Marketing Plan
Av Robert E Stevens, David L Loudon m. fl.
Häftad, 2003
1110 kr
Lägg i varukorg
Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches …
Concise Encyclopedia of Church and Religious Organization Marketing
Av Robert E Stevens, David L Loudon m. fl.
Häftad, 2006
853 kr
Lägg i varukorg
Discover the marketing basics to draw new membersand more fundsto your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of …
Concise Encyclopedia of Advertising
Av Robert E Stevens, David L Loudon m. fl.
Inbunden, 2005
2590 kr
Lägg i varukorg
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in …
Many Thin Companies
The Change in Customer Dealings and Managers Since September 11, 2001
Av David L Loudon, Tony Carter
Inbunden, 2004
1885 kr
Lägg i varukorg
Discover what happened to the economy after 9/11from an insider outlook Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 is an up-to-date examination of the aftereffects of the World Trade Center bombings upon businesses nationwide. In this important text, …
Marketing Research Guide
Av Robert E Stevens, David L Loudon m. fl.
Inbunden, 2005
3262 kr
Lägg i varukorg
Get the tools you need for effective market researchincluding Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis …
Marketing Research Guide
Av Robert E Stevens, David L Loudon m. fl.
Häftad, 2005
1355 kr
Lägg i varukorg
Get the tools you need for effective market researchincluding Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis …
Organizational Behavior
Av Sandra J Hartman, Jr Harris m. fl.
E-bok, 2026
838 kr
Lägg i varukorg
Develop effective management skills with up-to-date theory and research!An effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational Behavior provides both. This comprehensive textbook uses realistic case examples, self-tests, and …
Strategic Planning for Not-for-Profit Organizations
Av Stanley G Williamson, R Henry Migliore m. fl.
E-bok, 2013
749 kr
Lägg i varukorg
Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing …
Strategic Planning for Not-for-Profit Organizations
Av Stanley G Williamson, R Henry Migliore m. fl.
E-bok, 2013
733 kr
Lägg i varukorg
Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing …
Marketing Management
Text and Cases
Av Bruce Wrenn, David L Loudon m. fl.
E-bok, 2012
1309 kr
Lägg i varukorg
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and …
Marketing Management
Text and Cases
Av Bruce Wrenn, David L Loudon m. fl.
E-bok, 2012
1309 kr
Lägg i varukorg
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and …
Customer Advisory Boards
A Strategic Tool for Customer Relationship Building
Av Tony Carter, David L Loudon
E-bok, 2013
1012 kr
Lägg i varukorg
Learn why customer advisory boards are so successfuland how to create one for any business! From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer …
Customer Advisory Boards
A Strategic Tool for Customer Relationship Building
Av Tony Carter, David L Loudon
E-bok, 2013
1012 kr
Lägg i varukorg
Learn why customer advisory boards are so successfuland how to create one for any business! From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer …
Marketing Your Business
A Guide to Developing a Strategic Marketing Plan
Av Ronald A Nykiel, David L Loudon m. fl.
E-bok, 2013
1012 kr
Lägg i varukorg
Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.†It also …
Stress in College Athletics
Causes, Consequences, Coping
Av James H Humphrey, William W Bowden m. fl.
E-bok, 2013
1195 kr
Lägg i varukorg
Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understand and control stressors and emotions in their environment. Athletic administrators, coaches, student …
Concise Encyclopedia of Church and Religious Organization Marketing
Av Bruce Wrenn, Henry Cole m. fl.
E-bok, 2013
973 kr
Lägg i varukorg
Discover the marketing basics to draw new membersand more fundsto your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of …
Doing Business in Mexico
A Practical Guide
Av Thurmon Williams, Gus Gordon m. fl.
E-bok, 2012
988 kr
Lägg i varukorg
Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and …
Doing Business in Mexico
A Practical Guide
Av Thurmon Williams, Gus Gordon m. fl.
E-bok, 2012
988 kr
Lägg i varukorg
Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and …
Marketing Research Guide
Av Philip K Sherwood, Bruce Wrenn m. fl.
E-bok, 2012
1226 kr
Lägg i varukorg
Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis …
