E-bok, Engelska, 2013
Hit Brands
Av E. Sheinkop, R. Jankovich, D. Jackson
714 kr
Läs direkt i Bokus Reader – eller ladda ned till din enhet (PDF kräver ofta zoom och scroll på små skärmar).
Beskrivning
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Produktinformation
- Utgivningsdatum: 2013-10-31
- Språk: Engelska
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9781137271488
- Förlag: Palgrave Macmillan UK
Utforska kategorier
Betyg & recensioner
0 recensioner
Inga recensioner tillgängliga.