Social Media President

Author Anshul Jain: Anshul Jain, Boston University, USA

"The Social Media President is a fascinating and instructive analysis and critique of the use of social media by President Obama. I heartily recommend it." - Fred I. Greenstein, Professor of Politics Emeritus, Princeton University, USA "Obama's political campaign machine broke all sorts of fundraising records and media outreach goals. But as The Social Media President reveals, the more important and lasting story has to do with the transformation of the office of the presidency. There are important differences between the role of digital media in Obama's campaign and his administration. These authors reveal that while some presidential initiatives have made innovative use of social media, even the highest political office holder in the land can't crowd-source everything." - Philip N. Howard, Professor, University of Washington, USA

• PART I: THE HOPE FOR SOCIAL MEDIA IN GOVERNMENT 1. A Wonderful Illusion: Citizen Participation in the Obama Era 2. Scholarship of the New Media Landscape 3. New Media and Electoral Politics: An Abbreviated History 4. The Social Media President PART II: BABY STEPS, DISSAPOINTMENTS, AND POLITICAL GAMES 5. The Citizen's Briefing Book 6. White House Online Town Hall 7. Expert Labs 8. The Supreme Court Vacancies and the Health Care Debate 9. President OBama and the Government 10. Social Media, Policy, and Transparency PART III: ASSESSING PRESIDENT OBAMA'S SOCIAL-MEDIA INITIATIVES 11. A Changes Focus 12. Analytical Perspective 13. Conclusion and Implications