Alessandro Catania, University of Nottingham, UKAaron Calbreath-Frasieur, University of Nottingham, UKGloria Dagnino, Università della Svizzera Italiana, SwitzerlandClaudio Pires Franco, University of Bedfordshire, UKDaniel Merlin Goodbrey, University of Hertfordshire, UKMatt Hills, Aberystwyth University, UKRichard McCulloch, Regent's University London, UKJason Mittell, Middlebury College, USARoberta Pearson, University of NottinghamCécile Renaud, University of Roehampton, London, UKAnthony N. Smith, University of Nottingham, UKIain Robert Smith, University of Roehampton, London, UK

• List of Figures and Tables Notes on Contributors Introduction: The Contexts of Contemporary Screen Narratives: Medium, National, Institutional and Technological Specificities; Anthony N. Smith and Roberta Pearson PART I: PRODUCTION 1. Super Mario Seriality: Nintendo's Narratives and Audience Targeting within the Video Game Console Industry; Anthony N. Smith 2. The Muddle Earth Journey: Brand Consistency and Cross-Media Intertextuality in Game Adaptation; Claudio Pires Franco 3. Distortions in Spacetime: Emergent Narrative Practices in Comics' Transition from Print to Screen; Daniel Merlin Goodbrey 4. Lengthy Interactions with Hideous Men: Walter White and the Serial Poetics of Television Antiheroes; Jason Mittell 5. It's a Branded New World: The Influence of State Policy upon Contemporary Italian Film Narrative; Gloria Dagnino 6. Memento in Mumbai: 'A Few More Songs and a Lot More Ass Kicking'; Iain Robert Smith 7. A Case of Identity: Sherlock, Elementary and Their National Broadcasting Systems; Roberta Pearson PART II: CIRCULATION AND RECEPTION 8. Storyselling and Storykilling: Affirmational/Transformational Discourses of Television Narrative; Matt Hills 9. Whistle While You Work: Branding, Critical Reception and Pixar's Production Culture; Richard McCulloch 10. Hidden in Plain Sight: UK Promotion, Exhibition and Reception of Contemporary French Film Narrative; Cécile Renaud 11. Serial Narrative Exports: US Television Drama in Europe; Alessandro Catania 12. Multimedia Muppets: Narrative in 'Ancillary' Franchise Texts; Aaron Calbreath-Frasieur