Media Communication

James Watson was formerly Senior Lecturer in Media and Course Director of the BA in Media and Communication at the University of Greenwich and West Kent College, UK. As well has having over 30 years of teaching and journalism experience, he was also a highly-regarded author of children's novels and plays. He co-authored the Dictionary of Media and Communication Studies (2015), now in its ninth edition.

'Watson's work will challenge undergraduates and give them an essential bedrock of knowledge about the constantly developing world of media industries and the underlying power structures determining their influence on society.' - Irene McCormick, Lecturer in Communications, Institute of Technology Carlow, Ireland 'This book's status as a classic is well-deserved, delivering a comprehensive survey of theoretical perspectives on media in an accessible and engaging manner.' - Tim Markham, Reader in Journalism and Media, Birkbeck, University of London, UK

• Introduction: Studying Media1. The Media World: A View of the Terrain2. Media in Context3. Language in Pursuit of Meaning4. Media Purpose, Media Performance5. The Audience for Media: Substance and Shadow6. Narrative: the Media as Storytellers7. The News: Gates, Agendas and Values8. The Practice of Media: Pressures and Constraints9. The Global Arena: Issues of Dominance and Control10. Research as Exploration and Development11. Ever-Trending: Power Play, Illusion, SurveillanceConcluding Remarks