Jim McGuigan is a leading exponent of a critical approach to cultural analysis that is relevant to urgent public issues of policy. He has published several books and a great many articles on a wide range of contemporary topics in the arts and communications. He is also a visual artist.

"Ever a master of compelling and detailed critique, here Jim McGuigan completes the work he started with Cool Capitalism. Neoliberal civilisation is sharply dissected and displayed for analysis this book is a must-read and will shape the debate to come." Monica Sassatelli, Senior Lecturer in Sociology, Goldsmiths, University of London, UK

• Introduction PART I: PROLOGUE 1.The Art and Soul of Neoliberalism PART II: CAPITALIST COOL 2. Coolness and Precarious Labour 3. Cool Business 4. Cool Art PART III: CULTURE, SOCIETY AND THE SELF 5. Cultural Materialism 6. Investing in the Self 7. Neoliberal Selfhood PART IV: CULTURAL POLICY 8. Creative Class 9. Cultural Work 10. A Critical Measure of Public Culture PART V: CODA 11. Beyond the Neoliberal Impasse