Independent Luxury

The Four Innovation Strategies To Endure In The Consolidation Jungle

AvLaurent Lecamp,Jonas Hoffmann

E-bok

PDF, Engelska, 2015

864 kr

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Beskrivning

In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.