Public Relations in China
Building and Defending your Brand in the PRC
AvD. Wolf
E-bok
PDF, Engelska, 2016397 kr
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Beskrivning
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
