Japanese Global Strategy

Overseas Operations and Global Marketing

Inbunden, Engelska, 2019

1 761 kr

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Beskrivning

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment.

Produktinformation

Utgivningsdatum:2019-01-10
Mått:148 x 210 x undefined mm
Format:Inbunden
Språk:Engelska
Antal sidor:184
Förlag:Palgrave Macmillan
ISBN:9781137497369

Utforska kategorier

Entreprenörskap inom Ekonomi och Ledarskap
Ekonomiska system inom Ekonomi och Ledarskap
Affärsstrategi inom Ekonomi och Ledarskap

Mer om författaren

Katsuo Yamakazi is Professor Emeritus at Shizuoka Sangyo University, a researcher at Digital Hollywood University, and CEO at Yamazaki Dynamic Management Corp. in Japan. He is a longstanding member of the Academy of International Business and Rotary International, and is the author of Japanese Global Management (2012) and Hybrid Factories in Latin America (2013), both published by Palgrave Macmillan.

Innehållsförteckning

1. Introduction.- 2. The Process of 'Monozukuri' in Global Business Environments.- 3. Hybrid Theory and Japanese Global Management.- 4. Case Studies on Japanese MNEs: Global Strategy.- 5. Prospective Global Markets.- 6. Golden Rules in Global Corporate Strategy.