Perspectives on Consumer Choice

From Behavior to Action, from Action to Agency

AvGordon R. Foxall

Inbunden, Engelska, 2016

519 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

Häftad

519 kr

Beskrivning

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.

Produktinformation

Utgivningsdatum:2016-10-21
Mått:148 x 210 x 23 mm
Vikt:553 g
Format:Inbunden
Språk:Engelska
Antal sidor:326
Upplaga:16001
Förlag:Palgrave Macmillan
ISBN:9781137501196

Utforska kategorier

Mer om författaren

Gordon Foxall is Distinguished Research Professor at Cardiff University, UK, and Visiting Professor of Economic Psychology at Durham University, UK. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has authored some two dozen books and over 300 papers and chapters.

Innehållsförteckning

Introduction.- Chapter 1 Explaining Consumer Choice.- Chapter 2 Consumer Choice as Behavior.- Chapter 3 Beyond Behaviorism.- Chapter 4 The Ascription of Intentionality.- Chapter 5 Intentional Psychologies.- Chapter 6 Consumer Choice as Action.- Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology.- Chapter 8 Consumer Choice as Decision: Macro-Cognitive Psychology.- Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology.- Chapter 10 Consumer Choice as Agency.- Bibliography.- Index.