Gordon R Foxall – författare

Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio- economic activity and seeks further understanding of its socio- economic and philosophical bases.The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styles from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The book’s particular focus is the proper place and form of an intentional (cognitive and perceptual) explanation of consumer choice.This is an essential monograph for advanced students in consumer psychology and marketing as well as for researchers in these areas. It is particularly relevant to marketing and consumer theory, providing appreciation of their scholarly foundations. It also appeals to students, lecturers, and researchers in social science generally who are alert to the intellectual potential of consumer psychology and marketing as contributors to a full understanding of human behavior and experience.

Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio- economic activity and seeks further understanding of its socio- economic and philosophical bases.The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styles from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The book’s particular focus is the proper place and form of an intentional (cognitive and perceptual) explanation of consumer choice.This is an essential monograph for advanced students in consumer psychology and marketing as well as for researchers in these areas. It is particularly relevant to marketing and consumer theory, providing appreciation of their scholarly foundations. It also appeals to students, lecturers, and researchers in social science generally who are alert to the intellectual potential of consumer psychology and marketing as contributors to a full understanding of human behavior and experience.

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.

This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case studies that demonstrate how marketing-oriented enterprises operate across diverse sectors. Through empirical applications and conceptual analysis, it explores how firms build consumer relationships by adapting to behavioural patterns, technological change, and evolving market dynamics.The volume includes seven chapters covering topics such as co-innovation in banking, technology-enabled food labelling, customer journey strategies in retail, and regulation in telecoms. Drawing on behavioural economics, consumer psychology, and marketing science, each chapter analyses firm–consumer contingencies to deepen understanding of TMF in practice. Theoretical contributions include insights into bilateral contingencies, value co-creation, and collective intentionality.Written for researchers, educators, and practitioners in marketing, business, and behavioural economics, this book provides accessible, interdisciplinary insight into how firms navigate competitive environments by aligning their strategies with consumer behaviour. It serves as a valuable resource for teaching and research purposes.