Marianne Martens is Assistant Professor in the School of Library and Information Science (SLIS) at Kent State University, USA. Her research covers the interconnected fields of youth services librarianship and publishing. Previously, Martens was vice president of North-South Books in New York. You can read more about her work at mariannemartens.org.

“Marianne Martens looks at the recent trend among book publishers of creating participatory websites aimed at teenage readers. … one of the most important aspects of Martens’s work is providing future researchers with detailed descriptions of these three sites – how they functioned, who their target audiences were, what features they offered, et cetera.” (Christopher Doody, Papers of the Bibliographical Society of Canada, Vol. 55 (1), March, 2017)

• Acknowledgements.- Preface.- Introduction.- 1. A Brief History of the Field.- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age.- 3. From Random Buzzers to Figment: Teens’ Affective and Immaterial Labor.- 4. Twilight Saga.com (2009–2012) — Fandom and the Lifespan of a Corporate Fan Site.- 5. Reading The Amanda Project — a Lifecycle of a Pioneering Multiplatform Book (2009–2012).- 6. Conclusion.- Methodological Appendix.- Notes.- Bibliography.- Index.-

Marianne Martens is Assistant Professor in the School of Library and Information Science (SLIS) at Kent State University, USA. Her research covers the interconnected fields of youth services librarianship and publishing. Previously, Martens was vice president of North-South Books in New York. You can read more about her work at mariannemartens.org.

“Marianne Martens looks at the recent trend among book publishers of creating participatory websites aimed at teenage readers. … one of the most important aspects of Martens’s work is providing future researchers with detailed descriptions of these three sites – how they functioned, who their target audiences were, what features they offered, et cetera.” (Christopher Doody, Papers of the Bibliographical Society of Canada, Vol. 55 (1), March, 2017)

• Acknowledgements.- Preface.- Introduction.- 1. A Brief History of the Field.- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age.- 3. From Random Buzzers to Figment: Teens’ Affective and Immaterial Labor.- 4. Twilight Saga.com (2009–2012) — Fandom and the Lifespan of a Corporate Fan Site.- 5. Reading The Amanda Project — a Lifecycle of a Pioneering Multiplatform Book (2009–2012).- 6. Conclusion.- Methodological Appendix.- Notes.- Bibliography.- Index.-

Marianne Martens is Assistant Professor in the School of Library and Information Science (SLIS) at Kent State University, USA. Her research covers the interconnected fields of youth services librarianship and publishing. Previously, Martens was vice president of North-South Books in New York. You can read more about her work at mariannemartens.org.

“Marianne Martens looks at the recent trend among book publishers of creating participatory websites aimed at teenage readers. … one of the most important aspects of Martens’s work is providing future researchers with detailed descriptions of these three sites – how they functioned, who their target audiences were, what features they offered, et cetera.” (Christopher Doody, Papers of the Bibliographical Society of Canada, Vol. 55 (1), March, 2017)

• Acknowledgements.- Preface.- Introduction.- 1. A Brief History of the Field.- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age.- 3. From Random Buzzers to Figment: Teens’ Affective and Immaterial Labor.- 4. Twilight Saga.com (2009–2012) — Fandom and the Lifespan of a Corporate Fan Site.- 5. Reading The Amanda Project — a Lifecycle of a Pioneering Multiplatform Book (2009–2012).- 6. Conclusion.- Methodological Appendix.- Notes.- Bibliography.- Index.-