Product Innovation in the Global Fashion Industry

Inbunden, Engelska, 2017

Del i serien Palgrave Studies in Practice: Global Fashion Brand Management

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Beskrivning

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.

Produktinformation

Utgivningsdatum:2017-11-28
Mått:148 x 210 x 17 mm
Vikt:338 g
Format:Inbunden
Språk:Engelska
Serie:Palgrave Studies in Practice: Global Fashion Brand Management
Antal sidor:145
Förlag:Palgrave Macmillan
ISBN:9781137523488

Utforska kategorier

Projektledning inom Ekonomi och Ledarskap
Produktdesign inom Kultur
Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Byoungho Jin is Putman and Hayes Distinguished Professor in the Department of Consumer, Apparel, and Retail Studies at the University of North Carolina, Greensboro, USA. Elena Cedrola is Professor at the University of Macerata, Italy and Professor at the Catholic University of Milan, Italy.

Innehållsförteckning

1. Product Innovation: Core to Continued Success.- 2. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation.- 3. The Geox: The Shoe that Breathes.- 4. Nike: An Innovation Journey.- 5. Repetto, A Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy.