Byoungho Jin – författare
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6 produkter
Fashion Brand Internationalization
Opportunities and Challenges
Av Byoungho Jin, Elena Cedrola
Inbunden, 2016
681 kr
Lägg i varukorg
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their …
Fashion Brand Internationalization
Opportunities and Challenges
Av Elena Cedrola, Byoungho Jin
E-bok, 2016
981 kr
Lägg i varukorg
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their …
Fashion Branding and Communication
Core Strategies of European Luxury Brands
Av Byoungho Jin, Elena Cedrola
Inbunden, 2017
793 kr
Lägg i varukorg
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies …
Fashion Branding and Communication
Core Strategies of European Luxury Brands
Av Elena Cedrola, Byoungho Jin
E-bok, 2017
1070 kr
Lägg i varukorg
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies …
Product Innovation in the Global Fashion Industry
Av Byoungho Jin, Elena Cedrola
Inbunden, 2017
681 kr
Lägg i varukorg
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of …
Product Innovation in the Global Fashion Industry
Av Elena Cedrola, Byoungho Jin
E-bok, 2017
981 kr
Lägg i varukorg
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of …
