Palgrave Studies in Practice: Global Fashion Brand Management – serie
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9 produkter
Fashion Brand Internationalization
Opportunities and Challenges
Av Byoungho Jin, Elena Cedrola
Inbunden, 2016
681 kr
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The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their …
Fashion Branding and Communication
Core Strategies of European Luxury Brands
Av Byoungho Jin, Elena Cedrola
Inbunden, 2017
793 kr
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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies …
Product Innovation in the Global Fashion Industry
Av Byoungho Jin, Elena Cedrola
Inbunden, 2017
681 kr
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As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of …
Process Innovation in the Global Fashion Industry
Av Byoungho Ellie Jin, Elena Cedrola
Inbunden, 2019
737 kr
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Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth. This book provides a comprehensive examination of process innovations occurring in the …
Artification of Luxury Fashion Brands
Synergies, Contaminations, and Hybridizations
Inbunden, 2020
736 kr
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Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and …
Artification of Luxury Fashion Brands
Synergies, Contaminations, and Hybridizations
Häftad, 2021
736 kr
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Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and …
Leading Edge Technologies in Fashion Innovation
Product Design and Development Process from Materials to the End Products to Consumers
Av Young-A Lee
Inbunden, 2022
736 kr
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This book offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion. Further, it envisions the future of these technologies when designing and engineering apparel-related products. Demonstrating how theory turns …
Reinventing Fashion Retailing
Digitalising, Gamifying, Entrepreneuring
Av Eirini Bazaki, Vanissa Wanick
Inbunden, 2023
602 kr
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This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, …
Transforming Gender Norms in Fashion
The Intersection of Gender, Culture, and Couture
Av Stefania Masè, Elena Cedrola
Inbunden, 2026
431 kr
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This book critically explores the gendered dynamics within the fashion world, focusing on the intersection of gender, identity, labor practices, media representation, and consumer experiences. It addresses how the fashion industry, long celebrated as a hub of creative expression, also grapples with …
