Palgrave Studies in Practice: Global Fashion Brand Management – serie

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9 produkter

Fashion Brand Internationalization
Opportunities and Challenges
AvByoungho Jin,Elena Cedrola
Inbunden, Engelska, 2016
686 kr
Skickas inom 10-15 vardagar
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Fashion Branding and Communication
Core Strategies of European Luxury Brands
AvByoungho Jin,Elena Cedrola
Inbunden, Engelska, 2017
799 kr
Skickas inom 10-15 vardagar
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Product Innovation in the Global Fashion Industry
AvByoungho Jin,Elena Cedrola
Inbunden, Engelska, 2017
686 kr
Skickas inom 10-15 vardagar
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.
Process Innovation in the Global Fashion Industry
AvByoungho Ellie Jin,Elena Cedrola
Inbunden, Engelska, 2019
742 kr
Skickas inom 10-15 vardagar
Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth. This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for enhancing efficiency in the supply chain as well as management process such as work routines, information flow, and organization structures. Using case analyses, this book will help readers to grasp how successful fashion companies optimize their operations and advance their competitive position by integrating process innovations into their supply chain and management systems.
Artification of Luxury Fashion Brands
Synergies, Contaminations, and Hybridizations
AvMarta Massi,Alex Turrini
Inbunden, Engelska, 2020
753 kr
Skickas inom 10-15 vardagar
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
Artification of Luxury Fashion Brands
Synergies, Contaminations, and Hybridizations
AvMarta Massi,Alex Turrini
Häftad, Engelska, 2021
753 kr
Skickas inom 10-15 vardagar
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
Leading Edge Technologies in Fashion Innovation
Product Design and Development Process from Materials to the End Products to Consumers
AvYoung-A Lee
Inbunden, Engelska, 2022
753 kr
Skickas inom 10-15 vardagar
This book offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion. Further, it envisions the future of these technologies when designing and engineering apparel-related products. Demonstrating how theory turns into practice, this volume presents the analysis of cases representing a successful collaboration between innovative technology and fashion. These current examples of industry and consumer cases with the use of various technologies will allow readers to fully connect how the industry currently implements these technologies into product design and development process as well as communicating with consumers. This text will serve as a valuable resource to researchers and educators in the fields of supply chain management, branding, marketing, fashion studies, textiles, and product design.
Reinventing Fashion Retailing
Digitalising, Gamifying, Entrepreneuring
AvEirini Bazaki,Vanissa Wanick
Inbunden, Engelska, 2023
590 kr
Skickas inom 5-8 vardagar
This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies. The book covers topics such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds. The book also explores the concepts of cocreation, storytelling and interactivity in real-life crowdfunding campaigns and in the digital world. Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management.
Transforming Gender Norms in Fashion
The Intersection of Gender, Culture, and Couture
AvStefania Masè,Elena Cedrola
Inbunden, Engelska, 2026
440 kr
Skickas inom 10-15 vardagar
This book critically explores the gendered dynamics within the fashion world, focusing on the intersection of gender, identity, labor practices, media representation, and consumer experiences. It addresses how the fashion industry, long celebrated as a hub of creative expression, also grapples with deep-seated issues, related to gender inequality.The chapters in this volume investigate critical areas such as gender representation in advertising and media, the role of women in leadership, and the exploitation of labor, particularly within a non-western perspective. The discussion also extends to LGBTQ+ representation, body diversity, ethical practices, and gender biases in fashion entrepreneurship. By focusing on both iconic brands and less-renowned players, the book seeks to understand how gendered identities are constructed, maintained, or challenged within the context of fashion.In examining gender through multiple lenses—such as leadership, consumer experience, and advocacy—this book aims to empower both industry professionals and scholars to rethink the roles that fashion can play in advancing gender equality. It emphasizes the importance of moving beyond tokenism towards genuinely inclusive practices, encouraging readers to leverage the influence of fashion to create positive social change.

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Palgrave Studies in Practice: Global Fashion Brand Management – serie

Fashion Brand Internationalization

Fashion Branding and Communication

Product Innovation in the Global Fashion Industry

Process Innovation in the Global Fashion Industry

Artification of Luxury Fashion Brands

Artification of Luxury Fashion Brands

Leading Edge Technologies in Fashion Innovation

Reinventing Fashion Retailing

Transforming Gender Norms in Fashion

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