Palgrave Studies in Practice: Global Fashion Brand Management – serie
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9 produkter
9 produkter
664 kr
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The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces.
774 kr
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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.
664 kr
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As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.
719 kr
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Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth.
Artification of Luxury Fashion Brands
Synergies, Contaminations, and Hybridizations
Inbunden, Engelska, 2020
719 kr
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Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.
Artification of Luxury Fashion Brands
Synergies, Contaminations, and Hybridizations
Häftad, Engelska, 2021
719 kr
Skickas inom 10-15 vardagar
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.
Leading Edge Technologies in Fashion Innovation
Product Design and Development Process from Materials to the End Products to Consumers
Inbunden, Engelska, 2022
719 kr
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This book offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion.
565 kr
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This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing.
- Nyhet
Transforming Gender Norms in Fashion
The Intersection of Gender, Culture, and Couture
Inbunden, Engelska, 2026
420 kr
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This book critically explores the gendered dynamics within the fashion world, focusing on the intersection of gender, identity, labor practices, media representation, and consumer experiences. It addresses how the fashion industry, long celebrated as a hub of creative expression, also grapples with deep-seated issues, related to gender inequality.The chapters in this volume investigate critical areas such as gender representation in advertising and media, the role of women in leadership, and the exploitation of labor, particularly within a non-western perspective. The discussion also extends to LGBTQ+ representation, body diversity, ethical practices, and gender biases in fashion entrepreneurship. By focusing on both iconic brands and less-renowned players, the book seeks to understand how gendered identities are constructed, maintained, or challenged within the context of fashion.In examining gender through multiple lenses—such as leadership, consumer experience, and advocacy—this book aims to empower both industry professionals and scholars to rethink the roles that fashion can play in advancing gender equality. It emphasizes the importance of moving beyond tokenism towards genuinely inclusive practices, encouraging readers to leverage the influence of fashion to create positive social change.