Marta Massi – författare
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18 produkter
Digital Transformation in the Cultural and Creative Industries
Production, Consumption and Entrepreneurship in the Digital and Sharing Economy
Av Marta Massi, Marilena Vecco m. fl.
Inbunden, 2020
2582 kr
Lägg i varukorg
This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects …
Digital Transformation in the Cultural and Creative Industries
Production, Consumption and Entrepreneurship in the Digital and Sharing Economy
Av Marta Massi, Marilena Vecco m. fl.
Häftad, 2022
711 kr
Lägg i varukorg
This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects …
Digital Transformation in the Cultural and Creative Industries
Production, Consumption and Entrepreneurship in the Digital and Sharing Economy
Av Yi Lin, Marilena Vecco m. fl.
E-bok, 2020
814 kr
Lägg i varukorg
This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects …
Digital Transformation in the Cultural and Creative Industries
Production, Consumption and Entrepreneurship in the Digital and Sharing Economy
Av Yi Lin, Marilena Vecco m. fl.
E-bok, 2020
796 kr
Lägg i varukorg
This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects …
Artificial Intelligence in the Cultural and Creative Sectors
Opportunities, Challenges, and Transformations
Av Marta Massi, Marek Prokůpek m. fl.
Inbunden, 2025
2582 kr
Lägg i varukorg
This book explores how AI is redefining the creative and cultural sectors, reshaping how content is produced, distributed, experienced, and managed. Spanning areas such as publishing, heritage, music, performance, and design, the book offers the first comprehensive, interdisciplinary examination of …
Artificial Intelligence in the Cultural and Creative Sectors
Opportunities, Challenges, and Transformations
Av Maria Carmela Ostillio, Alessandra Ricci m. fl.
E-bok, 2025
767 kr
Lägg i varukorg
This book explores how AI is redefining the creative and cultural sectors, reshaping how content is produced, distributed, experienced, and managed. Spanning areas such as publishing, heritage, music, performance, and design, the book offers the first comprehensive, interdisciplinary examination of …
Artificial Intelligence in the Cultural and Creative Sectors
Opportunities, Challenges, and Transformations
Av Maria Carmela Ostillio, Alessandra Ricci m. fl.
E-bok, 2025
767 kr
Lägg i varukorg
This book explores how AI is redefining the creative and cultural sectors, reshaping how content is produced, distributed, experienced, and managed. Spanning areas such as publishing, heritage, music, performance, and design, the book offers the first comprehensive, interdisciplinary examination of …
Artisan Brand
Entrepreneurship and Marketing in Contemporary Craft Economies
Av Jon Mulholland, Alessandra Ricci m. fl.
Inbunden, 2022
1880 kr
Lägg i varukorg
Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges, and uncertainties associated with artisanal businesses in new economic times.Exploring how artisanal and craft products remain vibrant embodiments …
Artisan Brand
Entrepreneurship and Marketing in Contemporary Craft Economies
Av Marta Massi, Alessandra Ricci m. fl.
E-bok, 2022
462 kr
Lägg i varukorg
Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges, and uncertainties associated with artisanal businesses in new economic times. Exploring how artisanal and craft products remain vibrant embodiments …
From Art to Marketing
The Relevance of Authenticity to Contemporary Consumer Culture
Av Marta Massi
Inbunden, 2023
546 kr
Lägg i varukorg
Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the …
From Art to Marketing
The Relevance of Authenticity to Contemporary Consumer Culture
Av Marta Massi
E-bok, 2023
734 kr
Lägg i varukorg
Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the …
From Art to Marketing : The Relevance of Authenticity to Contemporary Consumer Culture
Av Marta Massi
2023
665 kr
Lägg i varukorg
Artification of Luxury Fashion Brands
Synergies, Contaminations, and Hybridizations
Inbunden, 2020
728 kr
Lägg i varukorg
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and …
Artification of Luxury Fashion Brands
Synergies, Contaminations, and Hybridizations
E-bok, 2020
903 kr
Lägg i varukorg
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and …
Artification of Luxury Fashion Brands
Synergies, Contaminations, and Hybridizations
Häftad, 2021
728 kr
Lägg i varukorg
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and …
Consumption, Production, and Entrepreneurship in the Time of Coronavirus
A Business Perspective of the Pandemic
Av Elena Gallitto, Marta Massi m. fl.
Inbunden, 2022
1809 kr
Lägg i varukorg
This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims …
Consumption, Production, and Entrepreneurship in the Time of Coronavirus
A Business Perspective of the Pandemic
Av Paul Harrison, Marta Massi m. fl.
E-bok, 2022
2293 kr
Lägg i varukorg
This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims …
Consumption, Production, and Entrepreneurship in the Time of Coronavirus
A Business Perspective of the Pandemic
Av Elena Gallitto, Marta Massi m. fl.
Häftad, 2023
1809 kr
Lägg i varukorg
This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims …
