Process Innovation in the Global Fashion Industry

Inbunden, Engelska, 2019

Del i serien Palgrave Studies in Practice: Global Fashion Brand Management

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Beskrivning

Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth.

Produktinformation

Utgivningsdatum:2019-03-29
Mått:148 x 210 x 16 mm
Vikt:328 g
Format:Inbunden
Språk:Engelska
Serie:Palgrave Studies in Practice: Global Fashion Brand Management
Antal sidor:125
Förlag:Palgrave Macmillan
ISBN:9781137523518

Utforska kategorier

Servicesektorn inom Ekonomi och Ledarskap
Affärsutveckling inom Ekonomi och Ledarskap
Projektledning inom Ekonomi och Ledarskap

Mer om författaren

Byoungho Ellie Jin is Albert Myers Distinguished Professor in the Department of Textile and Apparel, Technology and Management at North Carolina State University, USA. Elena Cedrola is Full Professor at the University of Macerata, Italy, where she teaches management and international marketing. She is also Professor of International Marketing at the Catholic University of Milan, Italy.

Innehållsförteckning

1. Process Innovation: Hidden Secret to Success and Efficiency.- 2. Patrizia Pepe: Unconventional Innovation and Integration in Fashion Supply Chain.- 3. MUJI: Brand Concept Creates Process Innovation.- 4. Arena Water Instinct: Process Innovation Built-in the Company DNA.- 5. Trunk Club: Revolutionizing the Retail Model in Fashion.