Communication in Organizational Environments

Functions, Determinants and Areas of Influence

Inbunden, Engelska, 2016

1 348 kr

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Beskrivning

This book showcasesan interdisciplinary and comprehensive study of the issues related tocommunication in corporate environments. Including perspectives frompsychology, sociology and management science, Communication in Organizational Environments analyzes originalquantitative and qualitative research, and determines the functions, objectivesand conditions of effective internal communication. In this book, the authorsbridge the gap in the literature on the management of corporate internal communication,and provide a tool for measuring communication effectiveness. Useful as a guidefor internal communication managers in various organizations, this book is alsoimportant reading for academics in corporate communication, public relations,corporate management and behaviour, and human resource management.

Produktinformation

Utgivningsdatum:2016-12-20
Mått:148 x 210 x 21 mm
Vikt:494 g
Format:Inbunden
Språk:Engelska
Antal sidor:254
Upplaga:16001
Förlag:Palgrave Macmillan
ISBN:9781137547019

Utforska kategorier

Mer om författaren

Anna Rogala is anassistant professor in the Department of Marketing Strategies at the PoznanUniversity of Economics, Poland. She specializes in corporate communications,brand management and corporate image, and is currently engaged in consultingand training companies in these areas. Anna is also a member of the PolishScientific Society of Marketing, and Eurasia Business and Economic Society. SylwesterBialowas is an assistant professor in the Department of Marketing Research and Servicesat the Poznan University of Economics, Poland. His research interests include ConsumerBehaviour and Market Research.

Innehållsförteckning

Chapter 1 –Theory of communication: evolution, approaches, models.- Chapter 2 –Internal communication in an organization.- Chapter 3 –Functions and objectives of internal communication.- Chapter 4 –Communication behaviours in an organization.- Chapter 5 –Determinants of internal communication effectiveness.- Chapter 6 –Internal and external communication – in search of coherence.