Anna Rogala is anassistant professor in the Department of Marketing Strategies at the PoznanUniversity of Economics, Poland. She specializes in corporate communications,brand management and corporate image, and is currently engaged in consultingand training companies in these areas. Anna is also a member of the PolishScientific Society of Marketing, and Eurasia Business and Economic Society. SylwesterBialowas is an assistant professor in the Department of Marketing Research and Servicesat the Poznan University of Economics, Poland. His research interests include ConsumerBehaviour and Market Research.

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• Chapter 1 –Theory of communication: evolution, approaches, models.- Chapter 2 –Internal communication in an organization.- Chapter 3 –Functions and objectives of internal communication.- Chapter 4 –Communication behaviours in an organization.- Chapter 5 –Determinants of internal communication effectiveness.- Chapter 6 –Internal and external communication – in search of coherence.

Anna Rogala is anassistant professor in the Department of Marketing Strategies at the PoznanUniversity of Economics, Poland. She specializes in corporate communications,brand management and corporate image, and is currently engaged in consultingand training companies in these areas. Anna is also a member of the PolishScientific Society of Marketing, and Eurasia Business and Economic Society. SylwesterBialowas is an assistant professor in the Department of Marketing Research and Servicesat the Poznan University of Economics, Poland. His research interests include ConsumerBehaviour and Market Research.

Select Guide Rating

• Chapter 1 –Theory of communication: evolution, approaches, models.- Chapter 2 –Internal communication in an organization.- Chapter 3 –Functions and objectives of internal communication.- Chapter 4 –Communication behaviours in an organization.- Chapter 5 –Determinants of internal communication effectiveness.- Chapter 6 –Internal and external communication – in search of coherence.

Anna Rogala is anassistant professor in the Department of Marketing Strategies at the PoznanUniversity of Economics, Poland. She specializes in corporate communications,brand management and corporate image, and is currently engaged in consultingand training companies in these areas. Anna is also a member of the PolishScientific Society of Marketing, and Eurasia Business and Economic Society. SylwesterBialowas is an assistant professor in the Department of Marketing Research and Servicesat the Poznan University of Economics, Poland. His research interests include ConsumerBehaviour and Market Research.

Select Guide Rating

• Chapter 1 –Theory of communication: evolution, approaches, models.- Chapter 2 –Internal communication in an organization.- Chapter 3 –Functions and objectives of internal communication.- Chapter 4 –Communication behaviours in an organization.- Chapter 5 –Determinants of internal communication effectiveness.- Chapter 6 –Internal and external communication – in search of coherence.