Émilie Crossley is a critical psychologist whose work explores tourist subjectivity from the perspective of psychosocial studies. She holds a PhD from Cardiff University, UK, and currently works at Otago Polytechnic in New Zealand. Her research interests include volunteer tourism, tourists’ perceptions of poverty, spatialities of care, and longitudinal methods.David Picard is an anthropologist working at the University of Lausanne, Switzerland, with research interests in tourism and travel culture, hospitality, nature conservation, science & epistemology, and winemaking. He has led research projects in the Indian Ocean, Australia, Portugal and South America/Antarctica.

• 1. Introduction: Regimes of value in tourism 2. Tourism as theatre: performing and consuming indigeneity in an Australian wildlife sanctuary 3. Shifting values of ‘primitiveness’ among the Zafimaniry of Madagascar: an anthropological approach to tourist mediators’ discourses 4. Branding Copán: valuing cultural distinction in an archaeological tourism destination 5. Values of property (properties of value): capitalization of kinship in Norway 6. Value of silence: mediating aural environments in Estonian rural tourism 7. From tourist to person: the value of intimacy in touristic Cuba

Émilie Crossley is a critical psychologist whose work explores tourist subjectivity from the perspective of psychosocial studies. She holds a PhD from Cardiff University, UK, and currently works at Otago Polytechnic in New Zealand. Her research interests include volunteer tourism, tourists’ perceptions of poverty, spatialities of care, and longitudinal methods.David Picard is an anthropologist working at the University of Lausanne, Switzerland, with research interests in tourism and travel culture, hospitality, nature conservation, science & epistemology, and winemaking. He has led research projects in the Indian Ocean, Australia, Portugal and South America/Antarctica.

• 1. Introduction: Regimes of value in tourism 2. Tourism as theatre: performing and consuming indigeneity in an Australian wildlife sanctuary 3. Shifting values of ‘primitiveness’ among the Zafimaniry of Madagascar: an anthropological approach to tourist mediators’ discourses 4. Branding Copán: valuing cultural distinction in an archaeological tourism destination 5. Values of property (properties of value): capitalization of kinship in Norway 6. Value of silence: mediating aural environments in Estonian rural tourism 7. From tourist to person: the value of intimacy in touristic Cuba