Sarah Riley is Reader in Critical Psychology at Aberystwyth University, UK. Her work focuses on the psychological impact of neoliberalism. Informed by poststructuralist theory and taking an interdisciplinary approach, her work addresses questions about gender, embodiment, health, youth culture and citizenship. Her co- authored books include Critical Bodies (Palgrave/ MacMillan, 2008), Doing Your Qualitative Research Project (Sage, 2012) and Technologies of Sexiness: Sex, Identity and Consumer Culture (Oxford University Press, 2014). Adrienne Evans is Reader in Media in the Centre for Postdigital Cultures at Coventry University, UK. Past research explored sexiness; current work develops accounts of postdigital culture, postfeminist masculinity and healthism. Her co- authored books include Technologies of Sexiness: Sex, Identity and Consumer Culture (Oxford University Press, 2014).Martine Robson is Lecturer in Psychology at Aberystwyth University, UK. Her work focuses on how people in long-term relationships negotiate individualistic, neoliberal lifestyle advice, and uses poststructuralist theory to examine the ways in which people adopt, resist and transform dominant health discourses.

"In this brilliant and original book Riley, Evans and Robson introduce the concept of ‘postfeminist healthism’ – a set of ideas that shape our thinking about everything from weight to sex to pregnancy and pro-Ana. With vivid and up-to-date examples, the authors launch a new research agenda, outline a novel critical perspective, and outline a set of ideas that look set to shape health studies for years to come. This is a must-read for anyone interested in women’s mental and physical health today." - Rosalind Gill, City, University of London, UK"Postfeminism is a complicated topic, but one that has emerged as a pressing social and political concern. In this intriguing book, Riley, Evans and Robson explore issues of health and embodiment as they are viewed through the lens of postfeminism. They get to the crux of why embodiment continues to be such a huge focus of contention and controversy globally." – Deborah Lupton, University of Canberra, Australia"This book offers a series of exciting, critical analyses of contemporary femininities within mediated and mundane health-related contexts. The authors offer a distinctive and coherent theoretical position to help us understand and navigate the complexities and contradictions of doing gender in a postfeminist landscape – an impressive achievement!" – Brendan Gough, Leeds Beckett University, UK

• Series Editor Preface. Prologue. 1. Self-Help 2. Weight 3. Technologies 4. Sex 5. Pregnancy 6. Intimate Responsibilities 7. Pro-Ana. Epilogue

Sarah Riley is Reader in Critical Psychology at Aberystwyth University, UK. Her work focuses on the psychological impact of neoliberalism. Informed by poststructuralist theory and taking an interdisciplinary approach, her work addresses questions about gender, embodiment, health, youth culture and citizenship. Her co- authored books include Critical Bodies (Palgrave/ MacMillan, 2008), Doing Your Qualitative Research Project (Sage, 2012) and Technologies of Sexiness: Sex, Identity and Consumer Culture (Oxford University Press, 2014). Adrienne Evans is Reader in Media in the Centre for Postdigital Cultures at Coventry University, UK. Past research explored sexiness; current work develops accounts of postdigital culture, postfeminist masculinity and healthism. Her co- authored books include Technologies of Sexiness: Sex, Identity and Consumer Culture (Oxford University Press, 2014).Martine Robson is Lecturer in Psychology at Aberystwyth University, UK. Her work focuses on how people in long-term relationships negotiate individualistic, neoliberal lifestyle advice, and uses poststructuralist theory to examine the ways in which people adopt, resist and transform dominant health discourses.

"In this brilliant and original book Riley, Evans and Robson introduce the concept of ‘postfeminist healthism’ – a set of ideas that shape our thinking about everything from weight to sex to pregnancy and pro-Ana. With vivid and up-to-date examples, the authors launch a new research agenda, outline a novel critical perspective, and outline a set of ideas that look set to shape health studies for years to come. This is a must-read for anyone interested in women’s mental and physical health today." - Rosalind Gill, City, University of London, UK"Postfeminism is a complicated topic, but one that has emerged as a pressing social and political concern. In this intriguing book, Riley, Evans and Robson explore issues of health and embodiment as they are viewed through the lens of postfeminism. They get to the crux of why embodiment continues to be such a huge focus of contention and controversy globally." – Deborah Lupton, University of Canberra, Australia"This book offers a series of exciting, critical analyses of contemporary femininities within mediated and mundane health-related contexts. The authors offer a distinctive and coherent theoretical position to help us understand and navigate the complexities and contradictions of doing gender in a postfeminist landscape – an impressive achievement!" – Brendan Gough, Leeds Beckett University, UK

• Series Editor Preface. Prologue. 1. Self-Help 2. Weight 3. Technologies 4. Sex 5. Pregnancy 6. Intimate Responsibilities 7. Pro-Ana. Epilogue