Edoardo Mollona is full professor of business ethics and corporate strategy in the Department of Computer Science and Engineering at the University of Bologna, Italy.Luca Pareschi is Assistant Professor at "Tor Vergata", University of Rome, Italy.

• 1. Introduction 2. Institutional Theory 3. Gramscian Theory on Hegemony 4. Methodology 5. Latent Meaning Spaces 6. Fragmentation of the Historical Bloc 7. Settlement of the Historical Bloc 8. Stabilisation 9. Conclusion

Edoardo Mollona is full professor of business ethics and corporate strategy in the Department of Computer Science and Engineering at the University of Bologna, Italy.Luca Pareschi is Assistant Professor at "Tor Vergata", University of Rome, Italy.

• 1. Introduction 2. Institutional Theory 3. Gramscian Theory on Hegemony 4. Methodology 5. Latent Meaning Spaces 6. Fragmentation of the Historical Bloc 7. Settlement of the Historical Bloc 8. Stabilisation 9. Conclusion

Edoardo Mollona is full professor of business ethics and corporate strategy in the Department of Computer Science and Engineering at the University of Bologna, Italy.Luca Pareschi is Assistant Professor at "Tor Vergata", University of Rome, Italy.

• 1. Introduction 2. Institutional Theory 3. Gramscian Theory on Hegemony 4. Methodology 5. Latent Meaning Spaces 6. Fragmentation of the Historical Bloc 7. Settlement of the Historical Bloc 8. Stabilisation 9. Conclusion