Retailing in Emerging Markets

Malobi Mukherjee is a Research Fellow at the Oxford Institute of Retail Management, Said Business School, University of Oxford.Richard Cuthbertson is a Research Fellow at the Oxford Institute of Retail Management, Said Business School, University of Oxford.Elizabeth Howard is Emeritus Fellow in Retailing at Green Templeton College and a founder member of the Oxford Institute of Retail Management

'The international variety and inconsistencies in public policies towards retailing are well illustrated in this collection of studies. The editors, in drawing together contributions of specialists from each country, provide invaluable in-depth analyses of retail change in rapid growing emergent economies.' - John Dawson, Professor Emeritus, Universities of Edinburgh and Stirling, UK.'This book looks in detail at the challenges and opportunities which retailers face in nine very different countries across three continents. The authors provide an incisive description of the context in which retailers have to operate in emerging markets, and the book provides an in-depth analysis which reveals the complexity and nuances of the historical, legal, political, competitive, socio-economic and cultural factors at work in each market. While an excellent reference work which summarises previous academic findings, punctuated by illustrative case studies, it’s an accessible and enjoyable read, it should be required reading for retailers and policy makers alike.' - Alan Giles, Former Chairman of Fatface and CEO of HMV Group.'There can be no doubt that retail development that took decades in Europe or North America happened and is happening much faster in emerging markets. However as many multinational companies have discovered the hard way, the changes follow very different patterns in different countries and markets according to the traditions, history, government, and other unique influences. There is no one size fits all solution! This book should be required reading for those desiring to understand why the differences happen and those who are planning new ventures, new marketing plans, or managing existing retail operations in an emerging market.' - Randy Guttery, CEO, Reliance Market, India

• 1. Introduction 2. Transformations in Thailand’s Retailing Landscape: Public policies, regulations, and strategies 3. Retail-Trade Public Policies and Initiatives in Malaysia 4. Retail Policy and Strategy in Indonesia 5. Retail Policy and Strategy in Vietnam 6. Food Retail Strategy and Policy in Brazil: Heterogeneous Retail Formats and Competition 7. Retail Strategy and Policy in Emerging Markets (Columbia) 8. Retail Strategy and Policy in Russia 9. Retail Policy and Strategy in China 10. Indian retailing: A policy and strategy perspective 11. Conclusion: public policy and retail strategy