Doing Business in Korea

Fabian Jintae Froese is Chair Professor of Human Resource Management and Asian Business at the University of Göttingen, Germany, and Editor-in-Chief of Asian Business & Management. Previously, he was Professor of International Business at Korea University. He obtained a doctorate in International Management from the University of St. Gallen, Switzerland, and another doctorate in Sociology from Waseda University, Japan. His research interests lie in international human resource management and cross-cultural management. His work has been published in journals such as the British Journal of Management, Human Resource Management, the Journal of Organizational Behavior and the Journal of World Business.

'Fabian J. Froese’s Doing Business in Korea is one of the most comprehensive books describing dynamic Korean business and management today. The updated contents and cases about Korean business will be ideal learning materials for graduate students. The book could be also served as an excellent reference for foreign managers and executives interested in learning Korean market environment and Korean companies. I find this book interesting, updated, and insightful.' — Mannsoo Shin, Professor of International Business, Korea University Business School, Korea'This new book is a very welcome addition to a sparse literature for a trio of reasons. First, it is edited by a leading and well-respected academic grounded in practice in the area, Second. its three-part structure comprehensively locates the key issues of management and market entry in the crucial operating environment. Third, interesting cases are provided.' — Professor Chris Rowley, Kellogg College, University of Oxford & Cass Business School, City, University of London, Editor, Asia Pacific Business Review'The book includes what all foreign executives need to know and can be considered as a deep source of information. That is why the book is a must for all newly arrived executives in order to get quickly on-boarded to run a business successfully in Korea. Doing Business in Korea is also valuable for people being here on the ground for some years, as it makes your picture complete.' — Christoph Heider, President of the European Chamber of Commerce in Korea'Korea has been considered one of the most challenging markets for foreign companies and individuals to achieve a good outcome. This book offers a very useful guidance for them to better understand not only the contexts but also the strategies and the practices that will bring success in conducting business in Korea.' — Yongsun Paik, Director of the Center for Asian Business, Professor of International Business & Management, Loyola Marymount University, USA

• 1. Introduction: Korea – Land of Great Opportunities Part I: Business Environment 2. Economic Environment 3. Political Environment: Between Systemic Informality and Attempted Formality 4. Cultural Environment: Cultural Context, Informal Networks and Yongo Part II: Market Access 5. Market Entry: Inbound Foreign Direct Investment (FDI) into Korea 6. Exporting to Korea 7. Cross-border Mergers and Acquisitions in South Korea 8. Learning from Korea Part III: Marketing and Managing in Korea 9. Marketing in Korea 10. Human Resource Management in Korea 11. Expatriates in Korea: Live to Work or Work to Live? 12. Establishing a Start-up Business in Korea as a Foreign Entrepreneur