Nicolette Makovicky is Departmental Lecturer in Russian and East European Studies at the University of Oxford, UK.Anne-Christine Trémon is Senior Lecturer in Anthropology at the University of Lausanne, Switzerland.Sheyla S. Zandonai is Research Associate in the Laboratoire Architecture Anthropologie at the École Nationale Supérieure d’Architecture de Paris – La Villette, France.

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• Preface, 1. Slogans. Circulations, Contestations, and Current Engagements with Neoliberal Policies, 2. From Place Name to Slogan-Name in Abu Dhabi. Reflection on Nation Branding and the "Economy of Renown", 3. "Start Here". Foundational Slogans in Shenzhen, China, 4. "Macau People Ruling Macau". Gambling Governance and Ethnicity in Postcolonial China, 5. "The Dog in The Manger". Neoliberal Slogans at War in the Peruvian Amazon, 6. "Work Pays": The moral politics of labour in post-socialist Slovakia, 7. "We Are Building Poland". On the History and Circulation of a Contested Slogan