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Development of Scientific Marketing in the Twentieth Century
Research for Sales in the Pharmaceutical Industry
Häftad, Engelska, 2017
1 038 kr
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Beskrivning
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
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