Handbook of Media Management and Economics

Alan B. Albarran is a Professor of Media Arts at The University of North Texas in Denton, TX. Dr. Albarran has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is a former editor of both the Journal of Media Economics and the International Journal on Media Management.Bozena I. Mierzejewska is an Assistant Professor at the Gabelli School of Business at Fordham University in New York, USA. A native of Poland, Dr. Mierzejewska is the editor of The International Journal on Media Management and serves as an editorial board member at several academic journals. She has authored numerous papers and book chapters on topics related to media management and economics, publishing, and social media.Jaemin Jung is a Professor and Chair in the Graduate School of Information and Media Management at the Korea Advanced Institute of Science and Technology (KAIST) in Seoul, South Korea. A native of South Korea, Dr. Jung is a prolific scholar on topics related to media management and economics, telecommunications, and social media. He serves on several editorial boards for scholarly journals in the field.

"This comprehensive Handbook of Media Economics and Management led by the inestimable guru Alan Alabarran and colleagues Bozena Mierzejewska and Jaemin Jung, brings together focused studies by the media management field’s most established and emerging scholars. It has both breadth and depth treating the most important topics drawing on theory and practice. Established as the Bible of the field from its first appearance forward, this new edition is an essential text and reference work of lasting value."Everette E. Dennis, Dean and CEO, Northwestern University in Qatar, Qatar"The Handbook of Media Management is a fundamental source used by scholars worldwide. The new edition solidifies and expands the publication’s contributions, revealing the maturation and fullness of the field and the global contributions that have brought management approaches to the forefront in explaining media business behaviour and choices."Robert G. Picard, University of Oxford, UK"Look no further! This is the truly global go-to-guide into the unpredictable world of managing media."Mark Deuze, University of Amsterdam, The Netherlands

• Dedication PageList of ContributorsEditorial Review BoardTable of ContentsForeword Paulo FaustinoPrefacePART I: MME RESEACRH: FOUNDATION AND OVEWVIEW1 Media Management and Economics Research: A Historical ReviewAlan B. Albarran2 Evolving Research and Theories in Media Management ResearchBozena Mierzejewska3 Evolving Research and Theories in Media Economics ResearchBrendan M. Cunningham4 Media Management and Economics Research in EuropeJuan Pablo Artero & Alfonso Sánchez-Tabernero5 Media Management and Economics Research in AsiaJaemin Jung & Youngju Kim6 Media Management and Economics Research in Latin AmericaMaria Elena Gutiérrez-RenteríaPART II: FUNDAMENTAL ISSUES IN MME RESEARCH7 Human Resource Management in the MediaJoyce Costello & John Oliver8 Strategic ManagementNabyla Daidj9 Financial ManagementRonald J. Rizzuto, Michael O. Wirth & Tracy Xu 10 Advertising in Media Management and EconomicsLouisa Ha11 Marketing and BrandingJuliane A. Lischka, Gabriele Siegert & Isabelle Krebs12 Media PolicyKrishna Jayakar13 Mergers and Acquisitions and their PerformanceHans van Kranenburg & Gerritt Ziggers14 Content/Program DistributionDouglas FergusonPART III: EMERGING ISSUES/AREAS of INQUIRY IN MME RESEARCH15 Media InnovationRichard Gershon16 Media EntrepreneurshipMin Hang17 Social Media: State of the Art and Research AgendaAndreas Kaplan & Grzegorz Mazurek18 Mobile MediaSangwon Lee19 Multiplatform: A Distribution PerspectiveXiaoqun Zhang & Alan B. Albarran20 Multiplatform: A Consumption PerspectiveSylvia M. Chan-Olmsted & Min Xiao21 Media GlobalizationXiaoqun Zhang22 Changes in Journalism in the Digital Age: The Evolution of NewsAngela Powers & Jinyang ZhaoPART IV: ANALYTICAL TOOLS IN MME RESEARCH23 Methodological Approaches in Media Management and EconomicsMichel Dupagne24 Audience Measurement and AnalysisSu Jung Kim25 The Transformation of Advertising Agencies in a Digital World Jürg Kaufmann Argueta & Francisco J. Pérez-Latre26 Big Data and Media ManagementPhilip M. Napoli & Axel RoepnackPART V: FUTURE DIRECTIONS IN MME RESEARCH27 Media Management Research in the 21st CenturyUlrike Rohn28 Future directions for Media Economics ResearchBrendan M. CunninghamAfterwordThe Editors