Media Management and Economics Series – serie
Visar alla böcker i serien Media Management and Economics Series. Handla med fri frakt och snabb leverans.
14 produkter
Media Management Matters
Challenges and Opportunities for Bridging Theory and Practice
Av Ulrike Rohn, Tom Evens
Inbunden, 2020
2512 kr
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This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and …
Media Management Matters
Challenges and Opportunities for Bridging Theory and Practice
Av Ulrike Rohn, Tom Evens
Häftad, 2020
633 kr
Lägg i varukorg
This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and …
Social Media Industries
Inbunden, 2013
2512 kr
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This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included …
Social Media Industries
Häftad, 2013
735 kr
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This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included …
Webcasting Worldwide
Business Models of an Emerging Global Medium
Av Louisa S. Ha, Richard J. Ganahl
Häftad, 2006
931 kr
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Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of …
Digital Media and Innovation
Management and Design Strategies in Communication
Häftad, 2024
631 kr
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This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies.The book takes an in-depth look at how smart, creative companies have transformed today's …
Digital Media and Innovation
Management and Design Strategies in Communication
Inbunden, 2024
2504 kr
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This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies.The book takes an in-depth look at how smart, creative companies have transformed today's …
Media Economy
Häftad, 2023
1139 kr
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This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.This textbook breaks new ground through its analysis of the rapidly changing and evolving …
Media Economy
Inbunden, 2023
3564 kr
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This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.This textbook breaks new ground through its analysis of the rapidly changing and evolving …
Media Engagement
Connecting with Audiences in Media Markets
Av Mercedes Medina, David Kimber
Inbunden, 2025
2578 kr
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This book outlines the need for media companies to embrace an audience-centric approach to thrive in today’s fiercely competitive global market.Chapters in this book cover different media sectors such as audiovisual, news and user-generated content (UGC), media branding and reputation, and include …
Media Engagement
Connecting with Audiences in Media Markets
Av Mercedes Medina, David Kimber
Häftad, 2026
694 kr
Kommande
This book outlines the need for media companies to embrace an audience-centric approach to thrive in today’s fiercely competitive global market.Chapters in this book cover different media sectors such as audiovisual, news and user-generated content (UGC), media branding and reputation, and include …
Handbook of Media Management and Economics
Av Alan Albarran, Bozena Mierzejewska m. fl.
Inbunden, 2018
3279 kr
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Winner of the 2019 Robert Picard Book AwardThe Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics …
Handbook of Media Management and Economics
Av Alan Albarran, Bozena Mierzejewska m. fl.
Häftad, 2018
1302 kr
Lägg i varukorg
Winner of the 2019 Robert Picard Book AwardThe Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics …
Webcasting Worldwide
Business Models of an Emerging Global Medium
Av Louisa S. Ha, Richard J. Ganahl
Inbunden, 2006
1247 kr
Tillfälligt slut
Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of …
