Media Management Matters

Ulrike Rohn is Professor of Media Economics and Management at Tallinn University, Estonia, where she works at the Baltic Film, Media, Arts, and Communication School (BFM) and the Centre of Excellence in Media Innovation and Digital Culture (MEDIT). She served as the President of the European Media Management Association (emma, 2016–2020), and is co-Editor of the Springer Series in Media Industries and Associate Editor of the Journal of Media Business Studies. Dr. Rohn’s research interests include, among others, audiovisual policies, media business models and international media strategies. Latter research interest has led to her book publication Cultural Barriers to the Success of Foreign Media Content: Western Media in China, India, and Japan (2010).Tom Evens is an Assistant Professor at research group for Media, Innovation and Communication Technologies (imec-mict-UGent) at the Department of Communication Sciences at Ghent University, Belgium. He teaches in media economics, business model innovation and technology policy. He specialises in the economics and policies of media and technology industries, and has published widely on the media business. He is the lead author of The Political Economy of Television Sports Rights (2013) and Platform Power and Policy in Transforming Television Markets (2018). He served as the Deputy President of the European Media Management Association between 2017 and 2019. He is a member of several editorial boards and has been consulting several governments and media organisations on strategy and public policy issues.

'Media Management Matters is a welcome addition to the media management and economics field. Moving beyond a pure academic discussion, the contributors examine the numerous challenges and opportunities that exist in both practice and theory. This thought-provoking volume should spur more discussion of the topic and generate new ideas for study.' – Dr. Alan B. Albarran, Professor Emeritus, The University of North Texas, USA'Aiming at understanding media firms and the uncertain environment in which they operate, media management research builds upon theories from economics and management, media and communication studies, information technology, psychology, law and political science. It applies and develops these theoretical considerations with respect to real-life situations and developments in the media industry. The goal of Media Management Matters is to point to, discover, and support the practical relevance of media management research. Only a holistic understanding of the media industry can meet the challenges the complex and volatile media environment poses to media practice and research alike.' – Dr. Alfonso Sánchez-Tabernero, Professor of Media Management, University of Navarra, Spain

• 1. Media management as an engaged scholarship 2. University-industry collaboration in the media management field 3. Why policymakers need to collaborate with academics on media policy and why that need will grow 4. Managing media firms: Case studies of practice-led research, actionable knowledge and instrumental impact 5. Conducting media management ethnography: A journey toward impacting industry stakeholders 6. Evaluating action research to innovate digital journalism revenue models 7. Examining ad avoidance consumers: A collaborative study with the ad blocker industry 8. Location-based services in regional media communication: Insights from a research project 9. Sustaining small television ecosystems: Lessons from policy-driven research in Flanders 10. Researching news media: Creating societal impact from research for the media industry and policymakers 11. Research for innovation: Improving the management of co-located and clustered industries 12. Eyes on tech! Media entrepreneurship and the relevance of technology in business models 13. Managing digital transformation: The case of the Finnish Broadcasting Company 14. Shedding light on audiovisual consumption preferences: A case study from Spain 15. Digital privacy and new media: Reflecting on lessons for policy and practice