Social Entrepreneurship in Hospitality

Willy Legrand is professor of Hospitality Management at the IUBH University of Applied Sciences, Bad Honnef – Bonn, Germany.Miguel Angel Gardetti is Director of the Center for Studies on Sustainable Luxury, Buenos Aires, Argentina.Robert Schønrock Nielsen is Ph.D. in Business Administration at the Ministry for Education, Culture, Church – Government of Greenland. Colin Johnson is professor and Chair, Department of Hospitality and Tourism Management, and Co-Director of the Center for Ethical and Sustainable Business, Lam Family College of Business, San Francisco State University, California, USA.Mehmet Ergul is professor of Hospitality and Tourism Management, Lam Family College of Business, San Francisco State University, California, USA.

‘Business, and especially tourism, can be a force for good and drive positive change. Social Entrepreneurship in Hospitality: Principles and Strategies for Societal Changes celebrates the power of entrepreneurs and the critical role they play to drive innovation within the industry. The case studies provide real-world examples to inspire students, academics and professionals to think outside the box and help the industry to change and evolve as a result of the COVID-19 crisis.’Dr. Anne-Kathrin Zschiegner, Technical Assistance Advisor, The Long Run‘This book takes a brilliant look into the importance of social entrepreneurship. A company should have purpose beyond enriching shareholders. It is excellent that students have an opportunity to learn about the benefits of progressive businesses’ social and environmental impact.’Sonu Shivdasani, CEO and Joint Creative Director, Soneva, Bangkok, Thailand ‘While glittery hospitality establishments are teeming to epitomize the practices of corporate social responsibility, such as an embryonic concept of social entrepreneurship, the work by one of the most talented, prominent leaders in hospitality sustainability Professor Legrand, and his colleagues serves as a practical guidepost for hospitality managers hankering for best practices and a timely overture to scholarly discourses in social entrepreneurship.’Joseph S. Chen, Professor, Indiana University (Bloomington), USA

• 1. The Evolution of Sustainable Development in the Hospitality Industry. 2. From Entrepreneurship to Social Entrepreneurship. 3. Social Entrepreneurship: Definition and Concept. 4. Social Entrepreneurs: Characteristics and Motivations. 5. Social Impact Assessment, Social Return on Investment and Networks & Certifications. 6. Hospitality Social Entrepreneurship: the Nexus of Hospitality, Sustainable Development and Entrepreneurship. 7. Hospitality and Tourism as Natural Agents of Social Change. 8. Hospitality Environmental Entrepreneurship. 9. Funding and Financing Hospitality Social Ventures. 10. A World of Change in Hospitality: A Concluding Statement